10x10y LLC

Overview

10x10y LLC is a small, equity-focused registered adviser that manages concentrated, discretionary portfolios for individual and family clients and small businesses. The firm shows a clear preference for liquid exchange-traded equities and ETFs as the core building blocks of client portfolios, while supplementing equity exposure with alternative allocations that include hedge funds, real estate, digital currency and private credit. Its fee mix includes both a percentage-of-AUM charge and performance-based fees, which signals the use of strategies or vehicles where incentive alignment and outcome-based compensation are part of the client offering. Portfolio management is the primary advisory activity. The firm does not position itself as an ESG investor and is not registered as a multi-state adviser. Given the custody relationship and the emphasis on exchange-traded instruments, the investment approach appears to blend hands-on equity selection with outsourced or third-party alternative managers for non-core exposures.

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Location & Offices