Zendamentals

RIASEC & State Registered
Total AUM
$161M
Discretionary
$161M
100% of AUM
Avg account
$151K
Accounts
1,065
Employees
1
Advisory reps
1

Firm details

Headquarters
Chicago, Illinois
CRD number
148411
Registered since
November 17, 2025
Custodians
ALTRUIST
Fee structure
Percentage of AUM
Client types
  • Individuals53.39%
  • HNWI46.61%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Zendamentals is an independent Registered Investment Adviser organized as a corporation and owned by an individual. The firm is SEC-registered (registration year 2025) and focuses on fee-based portfolio management for individuals and small businesses, along with selecting third-party advisers. Its client base is individual and family clients and it charges fees as a percentage of assets under management. Zendamentals acts as a capital allocator, directing portions of client capital to external managers rather than exclusively managing all assets in-house. The firm does not identify as an active ESG investor, is not multi-state, and does not position itself as a pension consultant or related adviser. Industry connections include relationships with an accountant, an insurance company, and a real estate broker.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, Public Funds/Mutual Funds 5%, US Government Bonds 3%, Cash & Cash Equivalents 3%, Other 3%, State & Local Bonds 1%85%
  • Exchange Traded Equities85%
  • Public Funds/Mutual Funds5%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%
  • Other3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 33

Active vs passive

$65.1M in ETFs

Passive

85%

$55.4M

Active

6%

$9.7M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR GOLD TRUST (GLD)State StreetPassiveCommodities Focused$9.6M25,20314.74%

Location

Primary office

Chicago, IL

Cook

Location

Chicago, IL

Headquartered in Chicago, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Cook
Address
2257 W Irving Park Rd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth