WTF Planning

RIASEC Registered
Total AUM
$4.4M
Discretionary
$0
0% of AUM
Avg account
$156K
Accounts
28
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
281522
Custodians
BETTERMENT ADVISOR SOLUTIONS
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

WTF Planning is an independent RIA organized as a limited liability company that provides financial planning and portfolio management to individuals, families and small businesses. The firm charges fees based on a percentage of assets under management and operates with a non‑discretionary model, meaning clients retain final trading authority. Investment activity is equity‑focused: exchange‑traded securities make up the bulk of assets and the firm’s stated preference is equities rather than fixed income or cash management. WTF Planning is not an active ESG investor and it is not registered as a multi‑state adviser. Given the firm’s size and custodial relationship, WTF Planning appears to run a compact, client‑facing advisory practice that emphasizes liquid, exchange‑traded instruments and mutual funds rather than bespoke or institutional alternative strategies. Advisory services center on comprehensive planning and portfolio oversight for individual and family clients rather than pension consulting or large institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, US Government Bonds 10%, Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 10%70%
  • Exchange Traded Equities70%
  • US Government Bonds10%
  • Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • Melanie Boekee

    Managing MemberCRD 6574599

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth