Windward Capital Management Co

RIASEC RegisteredEst. 1995

Total AUM

$1.9B

Discretionary

$1.3B

69% of AUM

Avg account

$6.7M

Accounts

278

Employees

Advisory reps

Firm details

Headquarters: Los Angeles, California
CRD number: 106908
Registered since: December 14, 1995
Website: www.windwardcapital.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI63.45%
Pension & Profit Sharing Plans34.49%
Individuals1.32%
Charitable Organizations0.5%
Corporations / Businesses0.23%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Capital Management Co. is a corporation that has been registered with the SEC since 1995 and operates as a non‑independent retail registered investment adviser. The firm serves both individual and family clients as well as institutional accounts and charges advisory fees on a percentage‑of‑assets basis. Its advisory services include discretionary portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting, and the selection of other advisers. FINTRX flags Windward as a capital allocator, indicating it places client capital with third‑party managers in addition to managing assets directly. The firm maintains industry ties to a broker‑dealer and an insurance company, and it is not listed as a multi‑state adviser or an active ESG investor. Windward received recognition in CNBC’s Top 100 Financial Advisory Firms list for 2025.