Windward Capital Management Co

RIASEC RegisteredEst. 1995

Total AUM

$1.9B

Discretionary

$1.3B

69% of AUM

Avg account

$6.7M

Accounts

278

Employees

Advisory reps

Firm details

Headquarters: Los Angeles, California
CRD number: 106908
Registered since: December 14, 1995
Website: www.windwardcapital.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI63.45%
Pension & Profit Sharing Plans34.49%
Individuals1.32%
Charitable Organizations0.5%
Corporations / Businesses0.23%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Capital Management Co. is a corporation that has been SEC-registered since 1995 and operates as a non-independent retail registered investment adviser. The firm serves both individual/family clients and institutional investors and bills its advisory work as a percentage of assets under management. Its stated advisory services include portfolio management for individuals and small businesses, institutional portfolio management, pension consulting services, and the selection of sub-advisers. Windward describes itself as a capital allocator that integrates third‑party managers into client portfolios. It maintains industry relationships with a broker‑dealer and an insurance company and does not present itself as an active ESG investor or a multi‑state adviser. Windward was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.