Windward Capital Management Co

RIASEC RegisteredEst. 1995

Total AUM

$1.9B

Discretionary

$1.3B

69% of AUM

Avg account

$6.7M

Accounts

278

Employees

Advisory reps

Firm details

Headquarters: Los Angeles, California
CRD number: 106908
Registered since: December 14, 1995
Website: www.windwardcapital.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI63.45%
Pension & Profit Sharing Plans34.49%
Individuals1.32%
Charitable Organizations0.5%
Corporations / Businesses0.23%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Capital Management Co. is a privately held corporate RIA that has been SEC-registered since 1995. The firm acts as a capital allocator for both individual/family and institutional clients, charging fees on a percentage-of-AUM basis. Its advisory services include discretionary portfolio management for individuals, small businesses and institutions, pension consulting, and the selection of third‑party advisers. Windward reports affiliations with a broker‑dealer and an insurance company and does not characterize itself as an active ESG investor. The firm was named to CNBC’s Top 100 Financial Advisory Firms list in 2025.