Windward Capital Management Co

RIASEC Registered

Total AUM

$1.9B

Discretionary

$1.3B

69% of AUM

Avg account

$6.7M

Accounts

278

Employees

Advisory reps

Firm details

Headquarters: Los Angeles, California
CRD number: 106908
Registered since: December 14, 1995
Website: www.windwardcapital.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI63.45%
Pension & Profit Sharing Plans34.49%
Individuals1.32%
Charitable Organizations0.5%
Corporations / Businesses0.23%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Capital Management Co. is a corporation operating as a non-independent retail registered investment adviser and has been registered with the SEC since 1995. The firm manages portfolios for individuals and families as well as institutional and business clients, charging a percentage-of-assets fee. Its advisory services include discretionary and non-discretionary portfolio management, pension consulting services, and the selection of third‑party advisers; the firm also acts as a capital allocator to outside managers. Windward does not pursue active ESG investing. The firm maintains industry relationships with a broker‑dealer and an insurance company. Windward was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.