Willow Creek Financial

RIASEC Registered
Total AUM
$529M
Discretionary
$525M
99% of AUM
Avg account
$606K
Accounts
873
Employees
7
Advisory reps
5

Firm details

Headquarters
San Diego, California
CRD number
285670
Registered since
December 21, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.9%
  • Individuals5.38%
  • Charitable Organizations1.72%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Willow Creek Financial is an independent registered investment adviser organized as an LLC. The firm is registered with the SEC (registration year 2016) and identifies as a capital allocator serving individual and family clients. Its advisory menu covers financial planning, portfolio management for individuals and small businesses, selection of other advisers, and pension consulting services. Willow Creek bills clients using a mix of asset‑based fees, hourly charges, and fixed fees. The firm does not describe itself as an active ESG investor and appears to operate principally within a single state footprint.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 33%, Derivatives 8%, Non-Exchange Traded Equities 2%, State & Local Bonds 2%, US Government Bonds 1%, Cash & Cash Equivalents 1%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds33%
  • Derivatives8%
  • Non-Exchange Traded Equities2%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • Corrine Fields

    Corrine Fields

    Chief Operating Officer, Financial AdvisorCRD 5297752

Contacts

3 of 4
  • Dean Kernus

    Dean Kernus

    Financial AdvisorCRD 4648374

  • Orin Green

    Orin Green

    Managing Director, Financial AdvisorCRD 3031669

  • Brett Nussen

    Brett Nussen

    Financial AdvisorCRD 6562336

Unlock 1 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 72

Active vs passive

$257M in ETFs

Passive

99%

$253M

Active

<1%

$3.3M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$40.1M52,39315.63%

Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
9820 Willow Creek Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth