WILLOW CREEK FINANCIAL

RIASEC RegisteredEst. 2016
Total AUM
$529M
Discretionary
$525M
99% of AUM
Avg account
$606K
Accounts
873
Employees
7
Advisory reps
5

Firm details

Headquarters
SAN DIEGO, California
CRD number
285670
Registered since
December 21, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.9%
  • Individuals5.38%
  • Charitable Organizations1.72%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Willow Creek Financial is an independent registered investment adviser operating as a limited liability company and formed in 2016. The firm serves primarily individual and family clients and markets itself as a capital allocator, combining financial planning with discretionary portfolio management and selection of third‑party advisers. Its billings include a percentage‑of‑AUM component alongside hourly and fixed‑fee arrangements. Advisory services listed on the firm’s filings include financial planning, portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers. Willow Creek notes a preference for equity exposure and does not report active ESG investing as part of its stated approach.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 33%, Derivatives 8%, Non-Exchange Traded Equities 2%, State & Local Bonds 2%, US Government Bonds 1%, Cash & Cash Equivalents 1%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds33%
  • Derivatives8%
  • Non-Exchange Traded Equities2%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • CORRINE FIELDS

    Chief Operating Officer, Financial AdvisorCRD 5297752

Contacts

3 of 4
  • FRANCISCO LOPEZ

    Investment ManagementCRD 4867375

  • DEAN KERNUS

    Financial AdvisorCRD 4648374

  • Brett Nussen

    Financial AdvisorCRD 6562336

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 70

Active vs passive

$240M in ETFs

Passive

99%

$237M

Active

<1%

$2.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$34.8M53,22114.47%

Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
9820 Willow Creek Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth