WHITESWAN TRADING CORPORATION

RIASEC Registered
Total AUM
$6K
Discretionary
$6K
100% of AUM
Avg account
$3K
Accounts
2
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
300671
Fee structure
Percentage of AUM, Hourly Charges, Commissions, Performance Based Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Whiteswan Trading Corporation is organized as a corporation and operates as an independent registered investment adviser focused on serving individual and family clients. The firm combines advisory work—financial planning and portfolio management across individual, small business, pooled vehicle and institutional mandates—with brokerage activities in real estate and insurance. Its ownership is listed as individual; it is not described as a capital allocator or an active ESG investor, and it does not report multi-state adviser status. Fee arrangements are mixed: the firm uses asset-based fees, hourly charges, commissions and performance-based fees depending on the engagement. The combination of advisory and brokerage roles suggests a cross-practice model where insurance and real estate interlock with investment advice.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 70%, Cash & Cash Equivalents 30%70%
  • Non-Exchange Traded Equities70%
  • Cash & Cash Equivalents30%

Contacts

1 of 1
  • Cheng Su

    PresidentCRD 7194301

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
447 Sutter St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth