WHITESWAN TRADING CORPORATION
Firm details
- Headquarters
- SAN FRANCISCO, California
- CRD number
- 300671
- Fee structure
- Percentage of AUM, Hourly Charges, Commissions, Performance Based Fees
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Whiteswan Trading Corporation is organized as a corporation and operates as an independent registered investment adviser focused on serving individual and family clients. The firm combines advisory work—financial planning and portfolio management across individual, small business, pooled vehicle and institutional mandates—with brokerage activities in real estate and insurance. Its ownership is listed as individual; it is not described as a capital allocator or an active ESG investor, and it does not report multi-state adviser status. Fee arrangements are mixed: the firm uses asset-based fees, hourly charges, commissions and performance-based fees depending on the engagement. The combination of advisory and brokerage roles suggests a cross-practice model where insurance and real estate interlock with investment advice.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities70%
- Cash & Cash Equivalents30%
Contacts
1 of 1Cheng Su
PresidentCRD 7194301
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN FRANCISCO, CA
SAN FRANCISCO
Location
SAN FRANCISCO, CA
Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SAN FRANCISCO
- Address
- 447 Sutter St
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
PAIR LENDING LLC
RIASAN FRANCISCO, CA
VICTORWEALTH, LLC
RIASAN FRANCISCO, CA
AFT US CAPITAL LLC
RIASAN FRANCISCO, CA
SIDEPOCKET INCORPORATED
RIASAN FRANCISCO, CA
WAHDY CAPITAL
RIASAN FRANCISCO, CA
BRIDGELANE FINANCIAL
RIASAN FRANCISCO, CA