Westface Financial Advisory
Firm details
- Headquarters
- ,
- CRD number
- 168959
- Website
- westfacecollegeplanning.com
- Custodians
- ALTRUIST FINANCIAL LLC, CAPITAL BANK AND TRUST COMPANY, PERSHING LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI64.94%
- Individuals23.53%
- Pension & Profit Sharing Plans11.52%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Westface Financial Advisory is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves individuals and families, offering financial planning and portfolio management for individuals and small businesses alongside brokerage-style activities as an insurance broker and seller of other financial products. Its fee model is flexible, combining a percentage-of-AUM schedule with hourly and fixed-fee engagements, and the adviser operates primarily as a discretionary manager: most client assets are managed under discretion. Investment activity shows a clear tilt toward pooled public investment vehicles—public funds and mutual funds make up the largest portion of portfolios—while the firm also uses third-party real estate managers for alternative exposure. Westface Financial Advisory is not positioned as a capital allocator (it does not run external funds), is not an active ESG investor, and does not operate as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds71%
- Investment Grade Corp Bonds17%
- State & Local Bonds6%
- Cash & Cash Equivalents4%
- US Government Bonds1%
Contacts
1 of 1Beatrice Schultz
PresidentCRD 5607426
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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