Westface Financial Advisory

RIASEC Registered
Total AUM
$40.8M
Discretionary
$36.1M
88% of AUM
Avg account
$200K
Accounts
204
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
168959
Custodians
ALTRUIST FINANCIAL LLC, CAPITAL BANK AND TRUST COMPANY, PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI64.94%
  • Individuals23.53%
  • Pension & Profit Sharing Plans11.52%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Westface Financial Advisory is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves individuals and families, offering financial planning and portfolio management for individuals and small businesses alongside brokerage-style activities as an insurance broker and seller of other financial products. Its fee model is flexible, combining a percentage-of-AUM schedule with hourly and fixed-fee engagements, and the adviser operates primarily as a discretionary manager: most client assets are managed under discretion. Investment activity shows a clear tilt toward pooled public investment vehicles—public funds and mutual funds make up the largest portion of portfolios—while the firm also uses third-party real estate managers for alternative exposure. Westface Financial Advisory is not positioned as a capital allocator (it does not run external funds), is not an active ESG investor, and does not operate as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Investment Grade Corp Bonds 17%, State & Local Bonds 6%, Cash & Cash Equivalents 4%, US Government Bonds 1%, Other 1%71%
  • Public Funds/Mutual Funds71%
  • Investment Grade Corp Bonds17%
  • State & Local Bonds6%
  • Cash & Cash Equivalents4%
  • US Government Bonds1%

Contacts

1 of 1
  • Beatrice Schultz

    Beatrice Schultz

    PresidentCRD 5607426

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth