Welara

RIASEC RegisteredEst. 2025
Total AUM
$83.7M
Discretionary
$58M
69% of AUM
Avg account
$7M
Accounts
12
Employees
13
Advisory reps
3

Firm details

Headquarters
New York, New York
CRD number
334534
Registered since
September 29, 2025
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • Pooled Investment Vehicles51.93%
  • HNWI48.07%
Services
Portfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Welara is a limited liability company that operates as an SEC-registered institutional registered investment adviser. The firm reports an institutional client focus while also providing portfolio management for individuals/small businesses and for pooled investment vehicles. Welara does not characterize itself as a capital allocator; instead it uses third-party managers and standard advisory arrangements to implement client strategies. The firm reports active ESG investing practices and is not registered as a multi-state adviser. Welara employs a flexible fee model that includes percentage-of-AUM charges alongside hourly fees, fixed fees and performance-based compensation. Its business activity centers on discretionary and non-discretionary portfolio management rather than pension consulting or related-adviser services.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Other 67%, Non-Exchange Traded Equities 22%, Exchange Traded Equities 8%, Cash & Cash Equivalents 3%67%
  • Other67%
  • Non-Exchange Traded Equities22%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • Colette Young

    Founder & Chief Executive OfficerCRD 6486637

Contacts

2 of 2
  • Jorge Velasquez Franco

    CRD 8052830

  • Ryan McLaughlin

    CRD 8052835

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
136 Madison Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth