WEALTH PERSONAL

RIASEC Registered
Total AUM
$19.9M
Discretionary
$19.6M
98% of AUM
Avg account
$73.4K
Accounts
271
Employees
3
Advisory reps
2

Firm details

Headquarters
ELK RAPIDS, Michigan
CRD number
144800
Custodians
ALTRUIST, AMERICAN ESTATE & TRUST
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals54.94%
  • HNWI45.06%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wealth Personal operates as an independent, privately owned registered investment adviser organized as a corporation and focused on individual and family clients. The firm charges asset-based fees and also uses fixed-fee arrangements. Its advisory services center on financial planning and discretionary portfolio management for individuals and small businesses. The firm’s regulatory filings indicate it is not a multi-state adviser or newly formed entity, and it does not self-identify as an active ESG investor. Wealth Personal reports no role as a capital allocator or pension consultant. It maintains an affiliation with an insurance company for industry relationships.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 41%, Investment Grade Corp Bonds 18%, Private Funds 17%, Exchange Traded Equities 10%, Other 6%, US Government Bonds 3%, Cash & Cash Equivalents 3%, Non-Investment Grade Corp Bonds 2%41%
  • Public Funds/Mutual Funds41%
  • Investment Grade Corp Bonds18%
  • Private Funds17%
  • Exchange Traded Equities10%
  • Other6%

Owners & executives

1 of 1
  • BRIAN CANNON

    President, CEOCRD 6359412

Contacts

1 of 1
  • Jessica Socolovitch

    Investment Advisor RepresentativeCRD 6717705

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ELK RAPIDS, MI

ANTRIM

Location

ELK RAPIDS, MI

Headquartered in ELK RAPIDS, MI, in the Midwest of the United States.

Region
Midwest
County
ANTRIM
Address
212 River St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth