WARNER FINANCIAL, INC

RIASEC RegisteredEst. 2005
Total AUM
$852M
Discretionary
$841M
99% of AUM
Avg account
$1.1M
Accounts
747
Employees
4
Advisory reps
4

Firm details

Headquarters
BETHESDA, Maryland
CRD number
135303
Registered since
April 22, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.8%
  • Individuals5.02%
  • Charitable Organizations3.01%
  • Pension & Profit Sharing Plans0.18%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Warner Financial, Inc. is an independent registered investment adviser focused on individual and family clients, providing financial planning and portfolio management for individuals and small businesses. The firm charges fees based on a percentage of assets under management, and also offers hourly and fixed-fee engagements, allowing flexibility for both ongoing advisory relationships and project-based work. Warner Financial emphasizes public funds and mutual funds as its primary allocation vehicle, and it identifies as an active ESG investor, incorporating environmental, social and governance considerations into portfolio selection and manager choices. Investment activity centers on diversified, fund-based core allocations supplemented with selective individual equity exposure. The firm appears to use index and low-cost fund structures for core equity and fixed-income exposures while layering on targeted stock positions and specialized exposures such as digital currency where appropriate. Financial planning is a visible part of the client offering, which supports customized portfolio construction for high-net-worth individuals and families.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Exchange Traded Equities 36%, Cash & Cash Equivalents 8%, US Government Bonds 2%, State & Local Bonds 1%53%
  • Public Funds/Mutual Funds53%
  • Exchange Traded Equities36%
  • Cash & Cash Equivalents8%
  • US Government Bonds2%
  • State & Local Bonds1%

Contacts

3 of 4
  • DAVID WARNER

    Investment Advisor RepresentativeCRD 4433138

  • BARBARA WARNER

    PresidentCRD 1129399

  • CHRISTOPHER WARNER

    Vice PresidentCRD 5433126

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 121

Active vs passive

$286M in ETFs

Passive

90%

$257M

Active

5%

$29.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD VALUE INDEX FUND (VTV)VanguardPassiveLarge Value$33.1M168,71511.57%

Location

Primary office

BETHESDA, MD

MONTGOMERY

Location

BETHESDA, MD

Headquartered in BETHESDA, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
MONTGOMERY
Address
4550 Montgomery Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth