WALLER FINANCIAL PLANNING GROUP, INC.

RIASEC RegisteredEst. 2012

Total AUM

$748M

Discretionary

$679M

91% of AUM

Avg account

$359K

Accounts

2,081

Employees

Advisory reps

Firm details

Headquarters: COLUMBUS, Ohio
CRD number: 159564
Registered since: January 10, 2012
Website: www.waller.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI76.67%
Individuals22.98%
Charitable Organizations0.35%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

Waller Financial Planning Group, Inc. is an independent registered investment adviser that has been SEC-registered since 2012 and operates as a corporation owned by an individual. The firm focuses on individual and family clients, offering financial planning, portfolio management for individuals and small businesses, selection of third‑party advisers, and periodic publications. Its fee model includes percentage-of-AUM billing alongside hourly and fixed-fee arrangements, allowing flexibility across client needs. The firm acts as a capital allocator: it builds core portfolios using pooled vehicles (mutual funds and ETFs) and supplements those allocations with externally managed strategies. Waller Financial Planning Group, Inc. is not an active ESG investor and reports primarily discretionary authority over client assets. Its practice emphasizes fund-based portfolio construction rather than direct stock picking as the dominant client strategy.