Waller Financial Planning Group, Inc.
Firm details
- Headquarters
- Columbus, Ohio
- CRD number
- 159564
- Registered since
- January 10, 2012
- Website
- www.waller.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI76.67%
- Individuals22.98%
- Charitable Organizations0.35%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of Periodicals
Firm profile
FINTRXOverview
Waller Financial Planning Group, Inc. is an independent, privately owned registered investment adviser that registered with the SEC in 2012. The firm focuses on serving individuals and families and combines financial planning with portfolio management for individuals and small businesses. Beyond direct portfolio management, Waller Financial Planning Group acts as a capital allocator and selects third‑party advisers when appropriate. Its fee model includes percentage‑of‑AUM billing alongside hourly and fixed‑fee arrangements. The firm publishes periodicals or newsletters but does not position itself as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds94%
- Exchange Traded Equities4%
- Cash & Cash Equivalents2%
Contacts
3 of 6
Katherine Kincaid
Senior PlannerCRD 4533668
Jason Eliason
PartnerCRD 3275344
Scott Rendle
Senior PlannerCRD 4272466
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 63Active vs passive
$624M in ETFs
99%
$616M
0%
$8.1M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $86.5M | 112,983 | 13.87% |
Location
Columbus, OH
Franklin
Location
Columbus, OH
Headquartered in Columbus, OH, anchoring the Columbus-Marion-Zanesville, OH metro in the Midwest.
- Metro area
- Columbus-Marion-Zanesville, OH
- Region
- Midwest
- County
- Franklin
- Address
- 941 Chatham Ln
- Time zone
- ET (UTC-5)
- Office locations
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