Visionary Square
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 168267
- Registered since
- November 26, 2013
- Website
- visionarysquare.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI69.46%
- Individuals25.24%
- Charitable Organizations2.74%
- Corporations / Businesses1.7%
- Pension & Profit Sharing Plans0.86%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Visionary Square is an independent registered investment adviser that operates as an LLC and traces its SEC registration to 2013. The firm describes itself as a capital allocator serving both individual and family clients as well as institutional clients. Its fee arrangements include asset-based fees, hourly charges, and fixed fees. Beyond traditional advisory work, Visionary Square’s platform also operates as a registered representative of a broker-dealer and as an insurance broker. Advisory services listed in filings cover a wide range: financial planning, portfolio management for individuals/small businesses and for businesses or institutions, pension consulting, selection of other advisers, and client education through newsletters and seminars. The firm does not identify itself as an active ESG investor in its materials. Visionary Square publicly reports a rebrand from Independent Advisor Alliance to the current name and highlights platform-level scale and advisor support as part of that repositioning. Reported industry recognitions include placements on Financial Times’ Top 300 RIA Firms (2020), FA Magazine’s Top RIA Firms (2020), and Citywire’s 50 Growers Across America (2026).
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds66%
- Exchange Traded Equities27%
- Cash & Cash Equivalents3%
- US Government Bonds1%
- State & Local Bonds1%
Owners & executives
3 of 7
Jessica Sexton
Chief Compliance OfficerCRD 5260955

Robert Russo
Chief Executive Officer & FounderCRD 4466372

Sharon Herman
CEOCRD 4477226
Contacts
3 of 298
Darryl Cermak-serfass
Wealth AdvisorCRD 5653807

Kevin Meyer
Financial AdvisorCRD 5742557

Peter Metcalf
FounderCRD 5764255
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 627Active vs passive
$1.3B in ETFs
78%
$1B
11%
$284M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR GOLD TRUST (GLD) | State Street | Passive | Commodities Focused | $33.5M | 91,032 | 2.57% |
Location
Charlotte, NC
Mecklenburg
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- Mecklenburg
- Address
- 11215 N Community House Rd
- Time zone
- ET (UTC-5)
- Office locations
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