Visionary Square

RIASEC RegisteredEst. 2013
Total AUM
$17.2B
Discretionary
$17.2B
100% of AUM
Avg account
$383K
Accounts
45,002
Employees
251
Advisory reps
305

Firm details

Headquarters
Charlotte, North Carolina
CRD number
168267
Registered since
November 26, 2013
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.46%
  • Individuals25.24%
  • Charitable Organizations2.74%
  • Corporations / Businesses1.7%
  • Pension & Profit Sharing Plans0.86%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Visionary Square is an independent registered investment adviser that operates as an LLC and traces its SEC registration to 2013. The firm describes itself as a capital allocator serving both individual and family clients as well as institutional clients. Its fee arrangements include asset-based fees, hourly charges, and fixed fees. Beyond traditional advisory work, Visionary Square’s platform also operates as a registered representative of a broker-dealer and as an insurance broker. Advisory services listed in filings cover a wide range: financial planning, portfolio management for individuals/small businesses and for businesses or institutions, pension consulting, selection of other advisers, and client education through newsletters and seminars. The firm does not identify itself as an active ESG investor in its materials. Visionary Square publicly reports a rebrand from Independent Advisor Alliance to the current name and highlights platform-level scale and advisor support as part of that repositioning. Reported industry recognitions include placements on Financial Times’ Top 300 RIA Firms (2020), FA Magazine’s Top RIA Firms (2020), and Citywire’s 50 Growers Across America (2026).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 27%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities27%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

3 of 7
  • Jessica Sexton

    Jessica Sexton

    Chief Compliance OfficerCRD 5260955

  • Robert Russo

    Robert Russo

    Chief Executive Officer & FounderCRD 4466372

  • Sharon Herman

    Sharon Herman

    CEOCRD 4477226

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Contacts

3 of 298
  • Darryl Cermak-serfass

    Darryl Cermak-serfass

    Wealth AdvisorCRD 5653807

  • Kevin Meyer

    Kevin Meyer

    Financial AdvisorCRD 5742557

  • Peter Metcalf

    Peter Metcalf

    FounderCRD 5764255

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 627

Active vs passive

$1.3B in ETFs

Passive

78%

$1B

Active

11%

$284M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR GOLD TRUST (GLD)State StreetPassiveCommodities Focused$33.5M91,0322.57%

Location

Primary office

Charlotte, NC

Mecklenburg

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
Mecklenburg
Address
11215 N Community House Rd
Time zone
ET (UTC-5)
Office locations

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