Verity Asset Management

RIASEC Registered
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$152K
Accounts
7,603
Employees
77
Advisory reps
53

Firm details

Headquarters
Durham, North Carolina
CRD number
158667
Registered since
May 26, 2006
Custodians
AXOS CLEARING LLC, FIDELITY DISTRIBUTORS COMPANY LLC, TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI37.61%
  • Individuals35.67%
  • Other Investment Advisers16.09%
  • Investment Companies7.89%
  • Pension & Profit Sharing Plans2.72%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Verity Asset Management is a corporation that provides advice to both individual/family and institutional clients. The firm is SEC-registered (initial registration recorded in 2006) and bills using a mix of percentage-of-AUM, hourly, and fixed-fee arrangements. Core service offerings include financial planning and portfolio management across individuals, small businesses, investment companies, and institutional/business clients, plus selection of other advisers. The firm reports relationships with broker-dealers, other registered advisers, accounting firms, and insurance companies. Verity does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 12%, US Government Bonds 12%, Cash & Cash Equivalents 8%, Other 2%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities12%
  • US Government Bonds12%
  • Cash & Cash Equivalents8%
  • Other2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 72

Active vs passive

$116M in ETFs

Passive

89%

$103M

Active

11%

$12.9M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$13.4M17,53811.53%

Location

Primary office

Durham, NC

Durham

Location

Durham, NC

Headquartered in Durham, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
Durham
Address
280 S Mangum St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth