VELVET VENTURES, LLC
Firm details
- Headquarters
- SALT LAKE CITY , Utah
- CRD number
- 338571
- Registered since
- March 31, 2026
Firm profile
FINTRXOverview
Velvet Ventures, LLC is organized as a limited liability company that registers with the SEC (registration noted in 2026). The firm’s primary activity centers on sponsoring and managing pooled investment vehicles, with an emphasis on venture capital strategies. Velvet Ventures holds roles across the investment ecosystem — acting as sponsor, general partner and managing member of funds — and is also affiliated with broker‑dealer and other investment adviser activities. The firm is not flagged as an active ESG investor, does not operate as a pension consultant, and is not characterized as a capital allocator or a multi‑state adviser. Given its structure and stated affiliations, Velvet Ventures appears to act more as a fund sponsor and GP rather than a traditional retail wealth manager or institutional allocator. That orientation points to capital deployment into privately negotiated ventures and manager-led investment vehicles rather than into broad public market mandates.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
2 of 2ALEX JOHNSON
Co-Founder & CEOCRD 7629672
PETER DOLEZAL
General Counsel & Chief Compliance OfficerCRD 4119021
Contacts
3 of 3JOSEPH TARTONI
PartnerCRD 4871500
JASON JOHNSON
Managing DirectorCRD 4675933
Tyler Morrey
Managing PartnerCRD 8083547
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SALT LAKE CITY , UT
SALT LAKE
Location
SALT LAKE CITY , UT
Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- SALT LAKE
- Address
- 353 W Pierpont Ave
- Time zone
- MT (UTC-7)
- Office locations
Similar firms
RED DOOR MANAGEMENT, INC.
Exempt Reporting AdvisorSALT LAKE CITY , UT
TZERO CAPITAL PARTNERS, LLC
Exempt Reporting AdvisorSALT LAKE CITY , UT
DAKOTA PACIFIC GLOBAL MACRO ADVISERS LP
Exempt Reporting AdvisorSALT LAKE CITY , UT
JUVO VENTURES, LLC
Exempt Reporting AdvisorSALT LAKE CITY , UT
WASATCH MANAGEMENT PARTNERS, L.L.C.
Exempt Reporting AdvisorSALT LAKE CITY , UT
TBL-VV, LLC
Exempt Reporting AdvisorSALT LAKE CITY , UT