VALOR INVESTMENTS AND PLANNING LLC

RIASEC RegisteredEst. 2022
Total AUM
$97.9M
Discretionary
$97.9M
100% of AUM
Avg account
$94.9K
Accounts
1,032
Employees
10
Advisory reps
6

Firm details

Headquarters
EASTON, Pennsylvania
CRD number
323129
Registered since
September 30, 2022
Custodians
CHARLES SCHWAB & CO., INC., ASSETMARK TRUST CO., MATRIX SECURITIES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals65.94%
  • HNWI25.95%
  • Pension & Profit Sharing Plans6.91%
  • Charitable Organizations0.7%
  • State / Municipal Government0.49%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Valor Investments And Planning LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2022. The firm serves a mix of individual, family and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers. Valor operates as a capital allocator—meaning it places client capital with outside managers when appropriate—and employs a fee mix that includes percentage-of-AUM billing along with hourly and fixed fees. On the investment side, Valor shows a clear tilt toward listed equities. Exchange‑traded securities are the primary building block across client portfolios, with mutual funds used for core exposures and annuities available for clients seeking guaranteed income or liability management. The firm also deploys external real‑estate managers as part of its alternative allocation program, reflecting a preference for diversifying equity-heavy portfolios with private property and real‑estate strategies. Valor is not positioned as an ESG‑focused manager and, per filings, does not operate as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 56%, Public Funds/Mutual Funds 23%, State & Local Bonds 17%, Cash & Cash Equivalents 4%56%
  • Exchange Traded Equities56%
  • Public Funds/Mutual Funds23%
  • State & Local Bonds17%
  • Cash & Cash Equivalents4%

Contacts

3 of 6
  • THOMAS RUTHERFORD

    Investment Advisor RepresentativeCRD 4659988

  • Thomas Blachek

    CCOCRD 7149175

  • Jacob Millen

    PresidentCRD 5954316

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

EASTON, PA

NORTHAMPTON

Location

EASTON, PA

Headquartered in EASTON, PA, in the Northeast of the United States.

Region
Northeast
County
NORTHAMPTON
Address
109 N 4th St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth