Valley Financial Group

RIASEC RegisteredEst. 2021

Total AUM

$287M

Discretionary

$287M

100% of AUM

Avg account

$311K

Accounts

925

Employees

Advisory reps

Firm details

Headquarters: Ambler, Pennsylvania
CRD number: 312254
Registered since: February 16, 2021
Website: valleyfinancial.com
Custodians: NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals55.85%
HNWI42.13%
Corporations / Businesses1.9%
Charitable Organizations0.12%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Valley Financial Group is an independent registered investment adviser that began SEC registration in 2021 and is owned by an individual. The firm focuses on serving individual and family clients, offering financial planning and discretionary portfolio management for individuals and small businesses, plus manager selection services. It also operates brokerage and insurance businesses. Fee arrangements include percentage-of-AUM billing along with hourly and fixed-fee options. Valley Financial Group identifies as a capital allocator, deploying client capital to outside managers and funds rather than relying solely on in-house strategies. The firm does not describe itself as an active ESG investor and does not present as a multi-state adviser.