UPWARD FINANCIAL PLANNING

Overview

Upward Financial Planning is an independent registered investment adviser that serves individuals and families with a blend of financial planning and direct portfolio management. The firm combines fee-based planning — offered as percentage-of-AUM, hourly, and fixed-fee engagements — with insurance brokerage services. Its work appears geared toward smaller household relationships and business owners, with a manager preference for liquid, exchange-traded equity exposure as the primary building block of client portfolios. Investment activity is centered on discretionary management: the bulk of client assets are managed on a discretionary basis, giving portfolio managers authority to implement equity-focused allocations. Upward Financial Planning is not positioned as an ESG specialist, does not operate across multiple states as an advisor, and is structured as an owner-operated limited liability company rather than a capital allocator or multi-affiliate advisory platform.

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Location & Offices