UPRIGHT FINANCIAL CORP

Overview

Upright Financial Corp is an independent registered investment adviser that operates as a small, discretionary wealth manager and insurance broker. The firm serves both individual and family clients as well as institutional accounts, delivering financial planning, portfolio management across individual and pooled vehicles, pension consulting support and educational programming. Its fee arrangements are mixed — standard percentage-of-AUM billing alongside commission and performance-based structures — which supports both advisory SMAs and a private fund that carries incentive compensation. Investment positioning is equity‑centric. The firm's filings indicate a clear preference for equities, with a notable allocation to non‑exchange‑traded equity positions rather than a pure ETF-driven approach. Upright Financial Corp is not an active ESG investor and it does not present itself as a multi-state allocator or a broad third‑party capital allocator; alternative exposures appear to be managed within the firm’s structure rather than through a long roster of external alternative managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices