Unity Financial Planning Group LLC

RIAState Registered
Total AUM
$71M
Discretionary
$66.3M
93% of AUM
Avg account
$164K
Accounts
433
Employees
6
Advisory reps
6

Firm details

Headquarters
Kennesaw, Georgia
CRD number
333889
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI66.85%
  • Individuals33.12%
  • Pension & Profit Sharing Plans0.03%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Unity Financial Planning Group LLC is an independent registered investment adviser organized as a limited liability company that serves individuals, families and small-business owners. Its core offerings are comprehensive financial planning and portfolio management for individual and small-business clients. The firm charges clients through a mix of percentage-of-assets, fixed fees and other fee arrangements. Unity is not structured as a capital allocator or a pension consultant; it operates more as a hands-on adviser delivering planning and discretionary portfolio management rather than as a multi-manager platform. The firm does not identify as an ESG investor. An industry affiliation with an insurance company is noted in its filings.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 56%, Exchange Traded Equities 37%, Cash & Cash Equivalents 5%, US Government Bonds 1%, Sovereign Bonds 1%56%
  • Private Funds56%
  • Exchange Traded Equities37%
  • Cash & Cash Equivalents5%
  • US Government Bonds1%
  • Sovereign Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Kennesaw, GA

Cobb

Location

Kennesaw, GA

Headquartered in Kennesaw, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Cobb
Address
1275 Shiloh Rd Nw
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth