TRUEWEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2018
Total AUM
$547M
Discretionary
$543M
99% of AUM
Avg account
$339K
Accounts
1,614
Employees
21
Advisory reps
14

Firm details

Headquarters
HOOVER, Alabama
CRD number
298838
Registered since
October 31, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.43%
  • Individuals32.37%
  • Corporations / Businesses1.1%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Truewealth Advisors, LLC is an independent registered investment adviser formed as an LLC and registered with the SEC in 2018. The firm serves individual, family and some institutional clients, operating as a capital allocator and an active ESG investor. Its service mix combines portfolio management, comprehensive financial planning, pension consulting and the selection of third‑party managers, and it also runs educational seminars and workshops. In addition to advisory work, the firm maintains broker‑dealer and insurance brokerage relationships, and charges clients via percentage of AUM, hourly billing and fixed fees. Investment activity shows a clear tilt toward pooled public funds and ETFs rather than concentrated single‑stock bets. The adviser uses external managers for alternative exposures and directs client allocations across mutual funds, ETFs, annuities and corporate debt to meet income, diversification and ESG objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 22%, Cash & Cash Equivalents 9%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Private Funds 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents9%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

2 of 2
  • PAUL MARKS

    Chief Executive OfficerCRD 4948330

  • DANIEL JONES

    Chief Operating Officer / Wealth AdvisorCRD 5061683

Contacts

3 of 12
  • FREDDY WILLIAMSON

    Registered Financial ConsultantCRD 1513825

  • Christopher Phillips

    Wealth AdvisorCRD 5057339

  • RONALD PAULK

    Financial AdvisorCRD 2302319

Unlock 9 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 172

Active vs passive

$366M in ETFs

Passive

53%

$193M

Active

33%

$173M

ETFProviderStyleCategoryValueShares% of portfolio
FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF (GRNY)Fundstrat Capital$33.7M1,413,1169.21%

Location

Primary office

HOOVER, AL

JEFFERSON

Location

HOOVER, AL

Headquartered in HOOVER, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
JEFFERSON
Address
2000 Southlake Park
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth