Truewealth Advisors, LLC

RIASEC RegisteredEst. 2018
Total AUM
$547M
Discretionary
$543M
99% of AUM
Avg account
$339K
Accounts
1,614
Employees
21
Advisory reps
14

Firm details

Headquarters
Hoover, Alabama
CRD number
298838
Registered since
October 31, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.43%
  • Individuals32.37%
  • Corporations / Businesses1.1%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Truewealth Advisors, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2018. The firm describes itself as a capital allocator serving both individuals/families and institutional clients. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Truewealth provides a mix of services that include financial planning, portfolio management for individuals and small businesses, pension consulting and manager selection, and educational workshops. It also operates as a registered representative of a broker-dealer and as an insurance broker. The firm identifies as an active ESG investor and is owned by an individual.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 22%, Cash & Cash Equivalents 9%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Private Funds 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents9%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

2 of 2
  • Paul Marks

    Paul Marks

    Chief Executive OfficerCRD 4948330

  • Daniel Jones

    Daniel Jones

    Chief Operating Officer / Wealth AdvisorCRD 5061683

Contacts

3 of 12
  • Freddy Williamson

    Freddy Williamson

    Registered Financial ConsultantCRD 1513825

  • Christopher Phillips

    Christopher Phillips

    Wealth AdvisorCRD 5057339

  • Ronald Paulk

    Ronald Paulk

    Financial AdvisorCRD 2302319

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 172

Active vs passive

$366M in ETFs

Passive

53%

$193M

Active

33%

$173M

ETFProviderStyleCategoryValueShares% of portfolio
FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF (GRNY)Fundstrat Capital$33.7M1,413,1169.21%

Location

Primary office

Hoover, AL

Jefferson

Location

Hoover, AL

Headquartered in Hoover, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Jefferson
Address
2000 Southlake Park
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth