Truewealth Advisors, LLC
Firm details
- Headquarters
- Hoover, Alabama
- CRD number
- 298838
- Registered since
- October 31, 2018
- Website
- www.truewealthllc.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI66.43%
- Individuals32.37%
- Corporations / Businesses1.1%
- Charitable Organizations0.1%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Truewealth Advisors, LLC is an independent registered investment adviser that began SEC registration in 2018. The firm is organized as an LLC and is owned by an individual proprietor. It serves both individual and family clients as well as institutional accounts and functions as a capital allocator — directing client capital into third‑party managers and public markets. Fee arrangements include asset‑based fees, hourly billing, and fixed fees. In addition to advisory services, the firm operates as a registered representative of a broker‑dealer and as an insurance broker. Advisory offerings span financial planning, portfolio management for individuals and small businesses, pension consulting, selecting outside managers, and investor education through seminars and workshops. The firm identifies as an active ESG investor and shows a preference for public funds and mutual funds within client portfolios.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds69%
- Exchange Traded Equities22%
- Cash & Cash Equivalents9%
- Non-Exchange Traded Equities1%
- US Government Bonds1%
Owners & executives
2 of 2
Paul Marks
Chief Executive OfficerCRD 4948330

Daniel Jones
Chief Operating Officer / Wealth AdvisorCRD 5061683
Contacts
3 of 12
Robert Grant
Founding PartnerCRD 5331530

Brian Paulk
Vice PresidentCRD 6137327

Christopher Phillips
Wealth AdvisorCRD 5057339
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 179Active vs passive
$444M in ETFs
50%
$224M
31%
$221M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF (GRNY) | Fundstrat Capital | $40.1M | 1,440,315 | 9.02% |
Location
Hoover, AL
Jefferson
Location
Hoover, AL
Headquartered in Hoover, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- Jefferson
- Address
- 2000 Southlake Park
- Time zone
- CT (UTC-6)
- Office locations
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