TRUE RICHES FINANCIAL PLANNING

RIASEC Registered
Total AUM
$4.6M
Discretionary
$4.6M
100% of AUM
Avg account
$143K
Accounts
32
Employees
1
Advisory reps
1

Firm details

Headquarters
DENVER, Colorado
CRD number
333004
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.71%
  • HNWI46.29%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

True Riches Financial Planning is a small, independent RIA that positions itself as a financial planning and portfolio management advisor for individuals and small businesses. The firm is owned by an individual and operates with a fee mix that includes a percentage of assets under management, hourly charges and fixed fees. It also identifies as an active ESG investor, which suggests environmental, social or governance considerations are integrated into investment selection or manager screening. The firm’s business activities include accounting, which likely informs its approach to cash flow, tax-aware planning and reporting for clients. Investment activity centers on pooled public funds rather than direct security selection or large alternative allocations. The adviser manages client relationships directly, emphasizing planning and portfolio oversight for a small client base rather than serving institutional or multi-state mandates. It is not positioned as a capital allocator to third-party alternative fund managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 6%, Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities6%
  • Investment Grade Corp Bonds2%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Zack Gutches

    FounderCRD 7306890

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

DENVER, CO

DENVER

Location

DENVER, CO

Headquartered in DENVER, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
DENVER
Address
2373 Central Park Blvd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth