True Riches Financial Planning

RIASEC Registered
Total AUM
$4.6M
Discretionary
$4.6M
100% of AUM
Avg account
$143K
Accounts
32
Employees
1
Advisory reps
1

Firm details

Headquarters
Denver, Colorado
CRD number
333004
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.71%
  • HNWI46.29%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

True Riches Financial Planning operates as an independent LLC advisory firm focused on individual and family clients. The firm combines financial planning and discretionary portfolio management for individuals and small businesses with accounting-related services. Its fee arrangements include asset-based billing alongside hourly and fixed-fee engagements, allowing for flexible pricing depending on the client need. The firm identifies as an active ESG investor, indicating environmental, social or governance factors are considered in its investment approach. The adviser is structured as an individually owned RIA that is not positioned as a capital allocator or pension consultant. Its practice appears boutique in scale and client focus, emphasizing planning and managed portfolios rather than institutional or multi-state advisory platforms.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 6%, Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities6%
  • Investment Grade Corp Bonds2%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Zack Gutches

    Zack Gutches

    FounderCRD 7306890

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Denver, CO

Denver

Location

Denver, CO

Headquartered in Denver, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
Denver
Address
2373 Central Park Blvd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth