TRENDZ ADVISORS

RIASEC Registered
Total AUM
$38.7M
Discretionary
$20.7M
54% of AUM
Avg account
$455K
Accounts
85
Employees
1
Advisory reps
1

Firm details

Headquarters
KNOXVILLE, Tennessee
CRD number
139528
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, GUGGENHEIM INVESTOR SERVICES, LLC
Fee structure
Percentage of AUM
Client types
  • Individuals53.57%
  • Pension & Profit Sharing Plans46.43%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Trendz Advisors is a small, privately owned registered investment adviser that blends advisory work with broker-dealer and insurance brokerage activities. The firm’s investment posture favors equities, with the largest portion of client assets placed in exchange-traded securities. Business activity indicates they provide discretionary portfolio management for individuals and small businesses as well as advisory services to businesses and institutions, while also operating as a registered representative of a broker-dealer and participating in sponsor/GP roles for pooled vehicles. Fee billing is set as a percentage of assets under management. Given the mix of broker-dealer and advisory roles, Trendz Advisors appears to combine model or separately managed equity strategies with access to private placement and real estate opportunities. The firm is not positioned as an ESG-focused manager and reports a roughly even split between discretionary and non‑discretionary mandates, which suggests a client base that uses the firm both for fully managed portfolios and for advisory/transactional support.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 30%, Cash & Cash Equivalents 10%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds30%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • DONALD TAYLOR

    PresidentCRD 725947

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

KNOXVILLE, TN

KNOX

Location

KNOXVILLE, TN

Headquartered in KNOXVILLE, TN, anchoring the Knoxville-Morristown-Sevierville, TN metro in the South.

Metro area
Knoxville-Morristown-Sevierville, TN
Region
South
County
KNOX
Address
5908 Toole Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth