Trailhead Planners, LLC

RIASEC RegisteredEst. 2024
Total AUM
$188M
Discretionary
$188M
100% of AUM
Avg account
$317K
Accounts
594
Employees
4
Advisory reps
3

Firm details

Headquarters
Edina, Minnesota
CRD number
284610
Registered since
January 2, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.11%
  • Individuals30.47%
  • Corporations / Businesses0.42%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Trailhead Planners, LLC is an independent registered investment adviser organized as an LLC and SEC-registered in 2024. The firm is owned by an individual and positions itself as a capital allocator for individual and family clients. Its advisory scope centers on financial planning, portfolio management for individuals and small businesses, and selecting other advisers. The firm also lists accounting as a business activity and reports that it is an active ESG investor. Fee arrangements include asset-based fees, hourly charges and fixed fees. Trailhead describes its client base as individual and family households rather than institutional sponsors, and it is not multi-state or newly formed in regulatory terms despite the recent SEC registration date.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 7%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Private Funds 1%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%
  • State & Local Bonds1%

Contacts

3 of 3
  • Courtney Ranstrom

    Courtney Ranstrom

    PartnerCRD 5648835

  • William Mulvahill

    William Mulvahill

    PartnerCRD 5781832

  • Morgan Ranstrom

    Morgan Ranstrom

    Co-Founder & Lead Financial PlannerCRD 4674255

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 41

Active vs passive

$99.3M in ETFs

Passive

8%

$7.9M

Active

92%

$91.4M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL INTERNATIONAL CORE EQUITY MARKET ETF (DFAI)DimensionalActiveForeign Large Blend$11.2M288,43611.32%

Location

Primary office

Edina, MN

Hennepin

Location

Edina, MN

Headquartered in Edina, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
5151 Edina Industrial Blvd
Time zone
CT (UTC-6)
Office locations

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