TRAILHEAD PLANNERS, LLC

RIASEC RegisteredEst. 2024
Total AUM
$188M
Discretionary
$188M
100% of AUM
Avg account
$317K
Accounts
594
Employees
4
Advisory reps
3

Firm details

Headquarters
EDINA, Minnesota
CRD number
284610
Registered since
January 2, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.11%
  • Individuals30.47%
  • Corporations / Businesses0.42%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Trailhead Planners, LLC is an independent registered investment adviser that filed with the SEC in 2024 and is owned by an individual. The firm serves primarily individuals and families, offering financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Trailhead operates as an accountant and charges clients via a mix of percentage-of-AUM, hourly, and fixed fees. It is identified as a capital allocator and reports being an active ESG investor, indicating that environmental, social, and governance factors are incorporated into its investment work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 7%, Cash & Cash Equivalents 2%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Private Funds 1%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents2%
  • Non-Exchange Traded Equities1%
  • State & Local Bonds1%

Contacts

3 of 3
  • COURTNEY RANSTROM

    PartnerCRD 5648835

  • WILLIAM MULVAHILL

    PartnerCRD 5781832

  • MORGAN RANSTROM

    Co-Founder & Lead Financial PlannerCRD 4674255

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 41

Active vs passive

$99.3M in ETFs

Passive

8%

$7.9M

Active

92%

$91.4M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL INTERNATIONAL CORE EQUITY MARKET ETF (DFAI)DimensionalActiveForeign Large Blend$11.2M288,43611.32%

Location

Primary office

EDINA, MN

HENNEPIN

Location

EDINA, MN

Headquartered in EDINA, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
HENNEPIN
Address
5151 Edina Industrial Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth