Trace Wealth Advisors

RIASEC RegisteredEst. 2022
Total AUM
$295M
Discretionary
$295M
100% of AUM
Avg account
$2.5M
Accounts
116
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
317542
Registered since
January 3, 2022
Custodians
LPL FINANCIAL LLC, THE NORTHERN TRUST INTERNATIONAL BANKING CORPORATION
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI70.11%
  • Corporations / Businesses16.65%
  • Charitable Organizations12.84%
  • Individuals0.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Trace Wealth Advisors is an independent, LLC-structured registered investment adviser that began SEC registration in 2022 and is owned by an individual. The firm serves both individual and family clients as well as institutional clients, providing financial planning and discretionary portfolio management for individuals and small businesses. Its fee model combines percentage-of-AUM billing with fixed-fee engagements. Trace Wealth is not staged as a capital allocator and does not identify as an active ESG investor, multi-state adviser, pension consultant, or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 62%, Cash & Cash Equivalents 15%, Exchange Traded Equities 13%, US Government Bonds 5%, State & Local Bonds 3%, Private Funds 2%62%
  • Public Funds/Mutual Funds62%
  • Cash & Cash Equivalents15%
  • Exchange Traded Equities13%
  • US Government Bonds5%
  • State & Local Bonds3%

Contacts

1 of 1
  • Peter Heilbron

    Peter Heilbron

    FounderCRD 5102751

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 34

Active vs passive

$118M in ETFs

Passive

48%

$56.7M

Active

51%

$61.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$21.4M57,92618.15%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth