THE PROFESSIONAL FINANCIAL COMPANY LLC

RIASEC RegisteredEst. 2019
Total AUM
$246M
Discretionary
$246M
100% of AUM
Avg account
$428K
Accounts
575
Employees
7
Advisory reps
3

Firm details

Headquarters
OREM, Utah
CRD number
286419
Registered since
January 28, 2019
Custodians
CHARLES SCHWAB & CO., INC., WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68.69%
  • Individuals15.77%
  • Charitable Organizations10.59%
  • Other4.91%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

The Professional Financial Company LLC is an independent registered investment adviser that positions itself as a capital allocator for both individual/family and institutional clients. The firm focuses on comprehensive financial planning and portfolio management across individual, small business and institutional mandates, and it explicitly uses third‑party manager selection as part of its service set. Investment activity centers on separately managed accounts and exchange‑traded equities as the backbone of client portfolios, with a willingness to access outside alternative managers when appropriate. The firm charges clients through a mix of percentage‑of‑AUM and fixed fees and does not present itself as an ESG‑focused investor. Manager allocation and manager selection are built into the advisory model: The Professional Financial Company LLC sources external alternative managers for private equity, venture capital, hedge funds, private placements and real estate, while retaining direct responsibility for portfolio construction, rebalancing and client reporting. This hybrid approach allows the firm to combine direct equity exposures with selective third‑party alternatives and insurance products to meet differing liquidity and return objectives across its client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 33%, Public Funds/Mutual Funds 33%, Private Funds 13%, Other 10%, Cash & Cash Equivalents 8%, Investment Grade Corp Bonds 2%, State & Local Bonds 1%33%
  • Exchange Traded Equities33%
  • Public Funds/Mutual Funds33%
  • Private Funds13%
  • Other10%
  • Cash & Cash Equivalents8%

Owners & executives

1 of 1
  • WILLIAM MILLER

    President, CEO and FounderCRD 5844796

Contacts

2 of 2
  • Ethan Gividen

    Team Support SpecialistCRD 8249225

  • LUKE WONNACOTT

    Associate AdvisorCRD 7928579

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OREM, UT

UTAH

Location

OREM, UT

Headquartered in OREM, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
UTAH
Address
384 W Center St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth