The Portola Group Inc

RIASEC RegisteredEst. 1979
Total AUM
$41.4M
Discretionary
$41.4M
100% of AUM
Avg account
$1.4M
Accounts
29
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
105359
Registered since
January 25, 1979
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI93.34%
  • Charitable Organizations6.66%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

The Portola Group Inc is a small, established advisory firm that focuses on portfolio management for individual and small-business clients. The firm’s investment activity centers on liquid, exchange-traded equities as its primary building block, with a clear equity preference in client portfolios. That orientation suggests a hands-on equity management approach — using ETFs and listed stocks for core exposure while layering other sleeves where appropriate. Service delivery appears tailored and boutique: a limited client roster and concentrated asset base point to high-touch relationships and customized account management rather than a mass-market model. Fee arrangements include both percentage-of-AUM and fixed fees, allowing flexibility across client types and mandate sizes.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Robert Fitzwilson

    PresidentCRD 4342690

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth