THE INVESTMENT CONNECTION LLC

RIASEC Registered
Total AUM
$109M
Discretionary
$86.2M
79% of AUM
Avg account
$290K
Accounts
375
Employees
2
Advisory reps
2

Firm details

Headquarters
BRIDGEWATER, New Jersey
CRD number
171533
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI74.24%
  • Individuals25.76%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

The Investment Connection LLC operates as an independent RIA focused on serving individual and family clients. The firm acts as a capital allocator and combines fee models (percentage of AUM and fixed fees) while delivering financial planning, portfolio management for individuals and small businesses, and selection of other advisers. The adviser’s filings also list pension consulting as an offered activity, indicating capability to support workplace retirement issues even though its client base is primarily private individuals and families. Investment behavior skews toward pooled public vehicles for core exposures, supplemented by targeted alternative allocations. The firm is not positioned as an ESG investor and is not registered as a multi-state adviser on its filing. Its business model emphasizes discretionary management — the majority of assets are run on a discretionary basis — with a smaller non-discretionary sleeve.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 12%, Cash & Cash Equivalents 9%, US Government Bonds 1%, State & Local Bonds 1%, Other 1%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents9%
  • US Government Bonds1%
  • State & Local Bonds1%

Contacts

2 of 2
  • WILLIAM SOMERS

    AccountantCRD 6545001

  • ANDREW NOVICK

    Investment Advisor & Financial PlannerCRD 2909907

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BRIDGEWATER, NJ

SOMERSET

Location

BRIDGEWATER, NJ

Headquartered in BRIDGEWATER, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
SOMERSET
Address
991 Route 22
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth