THE HOERNER PLANNING GROUP, LLC
Firm details
- Headquarters
- MIDDLEBURG, Virginia
- CRD number
- 139464
- Registered since
- April 18, 2006
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI82.34%
- Charitable Organizations12.63%
- Individuals2.39%
- Corporations / Businesses1.5%
- Pension & Profit Sharing Plans1.14%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
The Hoerner Planning Group, LLC is an independent RIA and capital allocator that provides fee-based financial planning and portfolio management to individuals, families and institutions. Registered with the SEC since 2006 and owned by an individual, the firm combines managed discretionary portfolios with advisory relationships where clients retain control. Its business model mixes percentage-of-AUM billing with fixed fees and includes selecting and placing assets with outside managers, which is a core part of how it sources alternative exposures. Investment activity emphasizes private fund allocations — private funds represent the single largest asset bucket on the firm’s books — supplemented by more liquid core holdings. The Hoerner Planning Group does not position itself as an ESG-focused allocator and operates primarily within a single-state registration footprint. Advisory capabilities cover comprehensive financial planning, portfolio management for individuals and small businesses, institutional management and manager selection, reflecting a hybrid model that blends in-house portfolio construction with third-party manager relationships.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Private Funds41%
- Exchange Traded Equities30%
- Public Funds/Mutual Funds15%
- Cash & Cash Equivalents14%
Contacts
3 of 5Roberto Moreiro
PartnerCRD 7193031
HENRY HOERNER
Managing MemberCRD 2230564
VICTOR CUNNINGHAM
Investment Adviser RepresentativeCRD 2512959
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MIDDLEBURG, VA
LOUDOUN
Location
MIDDLEBURG, VA
Headquartered in MIDDLEBURG, VA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.
- Metro area
- Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
- Region
- South
- County
- LOUDOUN
- Address
- 210 E Federal St
- Time zone
- ET (UTC-5)
- Office locations
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