THE HOERNER PLANNING GROUP, LLC

RIASEC RegisteredEst. 2006
Total AUM
$1.7B
Discretionary
$898M
54% of AUM
Avg account
$881K
Accounts
1,877
Employees
8
Advisory reps
5

Firm details

Headquarters
MIDDLEBURG, Virginia
CRD number
139464
Registered since
April 18, 2006
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI82.34%
  • Charitable Organizations12.63%
  • Individuals2.39%
  • Corporations / Businesses1.5%
  • Pension & Profit Sharing Plans1.14%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

The Hoerner Planning Group, LLC is an independent RIA and capital allocator that provides fee-based financial planning and portfolio management to individuals, families and institutions. Registered with the SEC since 2006 and owned by an individual, the firm combines managed discretionary portfolios with advisory relationships where clients retain control. Its business model mixes percentage-of-AUM billing with fixed fees and includes selecting and placing assets with outside managers, which is a core part of how it sources alternative exposures. Investment activity emphasizes private fund allocations — private funds represent the single largest asset bucket on the firm’s books — supplemented by more liquid core holdings. The Hoerner Planning Group does not position itself as an ESG-focused allocator and operates primarily within a single-state registration footprint. Advisory capabilities cover comprehensive financial planning, portfolio management for individuals and small businesses, institutional management and manager selection, reflecting a hybrid model that blends in-house portfolio construction with third-party manager relationships.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Private Funds 41%, Exchange Traded Equities 30%, Public Funds/Mutual Funds 15%, Cash & Cash Equivalents 14%41%
  • Private Funds41%
  • Exchange Traded Equities30%
  • Public Funds/Mutual Funds15%
  • Cash & Cash Equivalents14%

Contacts

3 of 5
  • Roberto Moreiro

    PartnerCRD 7193031

  • HENRY HOERNER

    Managing MemberCRD 2230564

  • VICTOR CUNNINGHAM

    Investment Adviser RepresentativeCRD 2512959

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MIDDLEBURG, VA

LOUDOUN

Location

MIDDLEBURG, VA

Headquartered in MIDDLEBURG, VA, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
LOUDOUN
Address
210 E Federal St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth