The Financial Planning Co
Firm details
- Headquarters
- ,
- CRD number
- 283246
- Custodians
- ALTRUIST FINANCIAL LLC, BETTERMENT
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals59.17%
- HNWI40.83%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
The Financial Planning Co is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs a fee-based practice that combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing it to serve both ongoing wealth management clients and intermittent planning clients. Investment activity leans toward equity-oriented strategies: filings show a clear preference for exchange-traded securities as the dominant sleeve within managed accounts. The firm does not identify as an active ESG investor and appears to operate a straightforward, client-focused advisory model rather than providing pension consulting or broader institutional services.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities70%
- Non-Exchange Traded Equities30%
Contacts
2 of 2Luke Deboer
President & Financial PlannerCRD 5696562
Andrew Kalenberg
Financial PlannerCRD 7594438
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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