The Financial Planning Co

RIASEC Registered
Total AUM
$28.9M
Discretionary
$28.9M
100% of AUM
Avg account
$96.4K
Accounts
300
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
283246
Custodians
ALTRUIST FINANCIAL LLC, BETTERMENT
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.17%
  • HNWI40.83%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

The Financial Planning Co is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs a fee-based practice that combines percentage-of-AUM billing with hourly and fixed-fee engagements, allowing it to serve both ongoing wealth management clients and intermittent planning clients. Investment activity leans toward equity-oriented strategies: filings show a clear preference for exchange-traded securities as the dominant sleeve within managed accounts. The firm does not identify as an active ESG investor and appears to operate a straightforward, client-focused advisory model rather than providing pension consulting or broader institutional services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 70%, Non-Exchange Traded Equities 30%70%
  • Exchange Traded Equities70%
  • Non-Exchange Traded Equities30%

Contacts

2 of 2
  • Luke Deboer

    President & Financial PlannerCRD 5696562

  • Andrew Kalenberg

    Financial PlannerCRD 7594438

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth