The Advisory Firm
Firm details
- Headquarters
- Alpharetta, Georgia
- CRD number
- 139125
- Registered since
- July 22, 2026
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI72.88%
- Individuals27.12%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
The Advisory Firm is an independent, individual-owned RIA that focuses on financial planning and portfolio management for individuals and small businesses. Its client base is composed of individual and family investors. Compensation comes through a mix of asset-based fees and fixed fees. The firm does not identify as an active ESG investor, is not a multi-state adviser, and does not act as a pension consultant or capital allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Cash & Cash Equivalents8%
- Exchange Traded Equities2%
- US Government Bonds2%
Contacts
1 of 1
James Daniel
Registered Financial AdvisorCRD 4567065
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Alpharetta, GA
Fulton
Location
Alpharetta, GA
Headquartered in Alpharetta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Fulton
- Address
- 12600 Deerfield Pkwy
- Time zone
- ET (UTC-5)
- Office locations
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