TDIRECTION ASSET MANAGEMENT
Firm details
- Headquarters
- SAN FRANCISCO, California
- CRD number
- 285730
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Individuals55%
- HNWI45%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Tdirection Asset Management is a small, equity-focused advisory firm that manages discretionary portfolios for individuals and families, and provides portfolio management for small businesses. The adviser operates as a corporation with an individual owner and combines advisory work with insurance brokerage services, reflecting a hybrid practice that can integrate insurance planning with investment management. Fee arrangements include a percentage-of-AUM component and the ability to charge performance-based fees, which suggests the firm may pursue outcome-oriented or concentrated strategies for some clients. Public filings indicate a clear tilt toward equities: exchange-traded securities form the bulk of client portfolios. The firm is not positioned as an ESG specialist and is not registered as a multi-state adviser, signaling a regionally concentrated client base and compliance footprint. Tdirection deploys third-party managers when it comes to alternatives, particularly private placements and real estate, rather than operating in-house alternative fund platforms.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities85%
- Cash & Cash Equivalents10%
- Derivatives5%
Contacts
1 of 1TERRY WU
OwnerCRD 5049038
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN FRANCISCO, CA
SAN FRANCISCO
Location
SAN FRANCISCO, CA
Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SAN FRANCISCO
- Address
- 2409 25th Ave
- Time zone
- PT (UTC-8)
- Office locations
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