TDIRECTION ASSET MANAGEMENT

RIASEC Registered
Total AUM
$20M
Discretionary
$20M
100% of AUM
Avg account
$870K
Accounts
23
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
285730
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Individuals55%
  • HNWI45%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Tdirection Asset Management is a small, equity-focused advisory firm that manages discretionary portfolios for individuals and families, and provides portfolio management for small businesses. The adviser operates as a corporation with an individual owner and combines advisory work with insurance brokerage services, reflecting a hybrid practice that can integrate insurance planning with investment management. Fee arrangements include a percentage-of-AUM component and the ability to charge performance-based fees, which suggests the firm may pursue outcome-oriented or concentrated strategies for some clients. Public filings indicate a clear tilt toward equities: exchange-traded securities form the bulk of client portfolios. The firm is not positioned as an ESG specialist and is not registered as a multi-state adviser, signaling a regionally concentrated client base and compliance footprint. Tdirection deploys third-party managers when it comes to alternatives, particularly private placements and real estate, rather than operating in-house alternative fund platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 85%, Cash & Cash Equivalents 10%, Derivatives 5%85%
  • Exchange Traded Equities85%
  • Cash & Cash Equivalents10%
  • Derivatives5%

Contacts

1 of 1
  • TERRY WU

    OwnerCRD 5049038

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
2409 25th Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth