Tassel Capital Management, Inc

RIASEC Registered
Total AUM
$266M
Discretionary
$266M
100% of AUM
Avg account
$313K
Accounts
850
Employees
5
Advisory reps
4

Firm details

Headquarters
Matthews, North Carolina
CRD number
121112
Registered since
February 25, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI65.57%
  • Individuals24.18%
  • Charitable Organizations5.79%
  • Corporations / Businesses3.14%
  • Pension & Profit Sharing Plans1.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Tassel Capital Management, Inc. is an independent, SEC-registered investment adviser (registered in 2021) that serves both individuals/families and institutional clients. The firm operates as a corporation owned by an individual and provides financial planning, portfolio management for individuals, small businesses and institutions, and pension consulting services. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements, reflecting flexibility for different client needs. Tassel positions itself toward equity-oriented management, with custodial relationships and product choices that favor exchange-traded vehicles. The firm is not identified as an active ESG investor and reports focused advisory activity rather than functioning as a capital allocator or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 3%63%
  • Exchange Traded Equities63%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents3%

Contacts

3 of 4
  • Carlton Whitman

    Carlton Whitman

    Financial PlannerCRD 6375955

  • William Ertel

    William Ertel

    PresidentCRD 3057870

  • Bradley Kendall

    Bradley Kendall

    Financial PlannerCRD 7166341

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 47

Active vs passive

$203M in ETFs

Passive

19%

$37.8M

Active

75%

$165M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL INTERNATIONAL CORE EQUITY 2 ETF (DFIC)DimensionalActiveForeign Large Blend$41.2M1,094,31220.27%

Location

Primary office

Matthews, NC

Mecklenburg

Location

Matthews, NC

Headquartered in Matthews, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
Mecklenburg
Address
1220 Mann Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth