Switchpoint Financial Planning LLC

RIASEC & State Registered

Total AUM

$367M

Discretionary

$361M

98% of AUM

Avg account

$699K

Accounts

525

Employees

3

Advisory reps

2

Firm details

Headquarters: Lehi, Utah
CRD number: 282856
Registered since: May 13, 2022
Website: switchpointfinancial.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI93.08%
Individuals6.47%
Pension & Profit Sharing Plans0.3%
Charitable Organizations0.15%
Services: Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Switchpoint Financial Planning LLC is an independent, Arizona-based registered investment adviser organized as an LLC. The firm is SEC-registered (registered in 2022) and owned by an individual. It serves a mix of individual and family clients as well as institutional clients and offers financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its billing methods include percentage-of-AUM fees, hourly charges, and fixed fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Public Funds/Mutual Funds89%
Exchange Traded Equities9%
Cash & Cash Equivalents1%

Owners & executives

Contacts

Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

ETF holdings

1 of 56

Active vs passive

$167M in ETFs

Passive

26%

$43.5M

Active

74%

$124M

ETF	Provider	Style	Category	Value	Shares	% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)	Dimensional	Active	Large Blend	$37M	833,068	22.14%

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Primary office

Lehi, UT

Utah

Location

Lehi, UT

Headquartered in Lehi, UT, in the West of the United States.

Region: West
County: Utah
Address: 2901 W Blue Grass Blvd
Time zone: MT (UTC-7)
Office locations

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