STRATEGIC FINANCIAL PLANNING, INC.

RIASEC RegisteredEst. 2021
Total AUM
$221M
Discretionary
$221M
100% of AUM
Avg account
$390K
Accounts
566
Employees
3
Advisory reps
2

Firm details

Headquarters
Plano, Texas
CRD number
118450
Registered since
January 19, 2021
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.05%
  • Individuals3%
  • Charitable Organizations0.96%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Strategic Financial Planning, Inc. operates as an independent registered investment adviser, owned by an individual and registered with the SEC since 2021. The firm serves both individuals and families as well as institutional clients, offering financial planning, portfolio management for individuals and small businesses, pension-related advice, selection of third-party managers, and educational seminars or workshops. It bills clients through a mix of percentage-of-AUM fees, hourly charges, and fixed fees. The firm identifies as a capital allocator and is not an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 99%, Cash & Cash Equivalents 1%99%
  • Public Funds/Mutual Funds99%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • BRYAN LEE

    Founder and OwnerCRD 2444953

  • VALERIE CARPENTER

    Financial PlannerCRD 7967652

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 42

Active vs passive

$175M in ETFs

Passive

50%

$87.7M

Active

48%

$87M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE US AGGREGATE BOND ETF (AGG)BlackRockPassiveIntermediate Core Bond$21.6M861,28912.37%

Location

Primary office

Plano, TX

COLLIN

Location

Plano, TX

Headquartered in Plano, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
COLLIN
Address
6513 Preston Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth