STRAIGHT LINE INVESTMENT GROUP, LLC
Firm details
- Headquarters
- IDAHO FALLS, Idaho
- CRD number
- 167598
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals56.24%
- HNWI43.76%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Straight Line Investment Group, LLC is a small, fee-based registered investment adviser that focuses on portfolio management for individual and family clients and small businesses. The firm favors equity-centric allocations, implementing strategies largely through exchange-traded equities and ETFs. Its advisory model is percentage-of-AUM, and it does not present itself as an ESG-focused manager or a multi-state adviser. Investment activity centers on liquid, publicly traded equity exposures as the primary engine of return, while alternatives and insurance products are used selectively to complement equity risk. Given the firm’s client base and size, allocations emphasize portability and tax-efficient instruments suited to individual and family needs, with private placements, real estate and hedge fund access available as supplementary sources of diversification for eligible clients.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities90%
- Cash & Cash Equivalents10%
Owners & executives
1 of 1MELISSA DAVIS
Managing Member And Chief Compliance OfficerCRD 5526198
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
IDAHO FALLS, ID
BONNEVILLE
Location
IDAHO FALLS, ID
Headquartered in IDAHO FALLS, ID, anchoring the Idaho Falls-Rexburg-Blackfoot, ID metro in the West.
- Metro area
- Idaho Falls-Rexburg-Blackfoot, ID
- Region
- West
- County
- BONNEVILLE
- Address
- 1075 S Utah Ave
- Time zone
- MT (UTC-7)
- Office locations
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