STRAIGHT LINE INVESTMENT GROUP, LLC

RIASEC Registered
Total AUM
$56.8M
Discretionary
$56.8M
100% of AUM
Avg account
$283K
Accounts
201
Employees
1
Advisory reps
1

Firm details

Headquarters
IDAHO FALLS, Idaho
CRD number
167598
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals56.24%
  • HNWI43.76%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Straight Line Investment Group, LLC is a small, fee-based registered investment adviser that focuses on portfolio management for individual and family clients and small businesses. The firm favors equity-centric allocations, implementing strategies largely through exchange-traded equities and ETFs. Its advisory model is percentage-of-AUM, and it does not present itself as an ESG-focused manager or a multi-state adviser. Investment activity centers on liquid, publicly traded equity exposures as the primary engine of return, while alternatives and insurance products are used selectively to complement equity risk. Given the firm’s client base and size, allocations emphasize portability and tax-efficient instruments suited to individual and family needs, with private placements, real estate and hedge fund access available as supplementary sources of diversification for eligible clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, Cash & Cash Equivalents 10%90%
  • Exchange Traded Equities90%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • MELISSA DAVIS

    Managing Member And Chief Compliance OfficerCRD 5526198

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

IDAHO FALLS, ID

BONNEVILLE

Location

IDAHO FALLS, ID

Headquartered in IDAHO FALLS, ID, anchoring the Idaho Falls-Rexburg-Blackfoot, ID metro in the West.

Metro area
Idaho Falls-Rexburg-Blackfoot, ID
Region
West
County
BONNEVILLE
Address
1075 S Utah Ave
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth