STOREHOUSE INVESTMENTS LLC

RIASEC Registered
Total AUM
$34.9M
Discretionary
$31.8M
91% of AUM
Avg account
$151K
Accounts
231
Employees
4
Advisory reps
3

Firm details

Headquarters
NEW CASTLE, Pennsylvania
CRD number
304610
Custodians
CHARLES SCHWAB & CO., INC., JOHN HANCOCK DISTRIBUTORS LLC, JACKSON NATIONAL LIFE DISTRIBUTORS LLC, AMERICAN FUNDS & TRUSTS INCORPORATED, PACIFIC LIFE, PROTECTIVE NATIONAL LIFE, MIDLAND, PRINCIPAL LIFE INSURANCE
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals69.51%
  • HNWI18.8%
  • Pension & Profit Sharing Plans8.76%
  • Charitable Organizations2.92%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Storehouse Investments LLC is an independent registered investment adviser working primarily with individuals, families and a limited set of institutional clients. Its advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting and educational seminars. The firm charges fees using a mix of percentage of assets under management, hourly rates and fixed fees, indicating flexibility to accommodate both ongoing advisory relationships and project-based work. Investment behavior skews toward pooled public vehicles and insurance-wrapped products rather than a heavy reliance on direct individual equity positions. The firm is not an active ESG investor, is not registered as a multi-state adviser, and is owned by an individual. Industry relationships include an accountant and an insurance company, reflecting a tilt toward integrated financial planning and life/annuity product usage in client portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 63%, Exchange Traded Equities 32%, Cash & Cash Equivalents 3%, Investment Grade Corp Bonds 2%63%
  • Public Funds/Mutual Funds63%
  • Exchange Traded Equities32%
  • Cash & Cash Equivalents3%
  • Investment Grade Corp Bonds2%

Contacts

3 of 3
  • SIMONAE LYLES

    Financial AdvisorCRD 5451080

  • ROBERT LYLES

    Co-OwnerCRD 5762097

  • Suzanne Gadelmeyer

    MemberCRD 4667812

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

NEW CASTLE, PA

LAWRENCE

Location

NEW CASTLE, PA

Headquartered in NEW CASTLE, PA, anchoring the Pittsburgh-New Castle-Weirton, PA-OH-WV metro in the Northeast.

Metro area
Pittsburgh-New Castle-Weirton, PA-OH-WV
Region
Northeast
County
LAWRENCE
Address
3021 Wilmington Rd
Time zone
ET (UTC-5)
Office locations

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