STONEFIELD INVESTMENT ADVISORY, INC.

RIASEC RegisteredEst. 2025
Total AUM
$120M
Discretionary
$120M
100% of AUM
Avg account
$312K
Accounts
386
Employees
2
Advisory reps
1

Firm details

Headquarters
CEDAR RAPIDS, Iowa
CRD number
113802
Registered since
August 20, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI48.33%
  • Individuals41.27%
  • Pension & Profit Sharing Plans9.98%
  • Corporations / Businesses0.42%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Stonefield Investment Advisory, Inc. is an independent, individually owned registered investment adviser that provides financial planning and discretionary portfolio management primarily for individuals, families and small businesses. The firm registered with the SEC in 2025 and operates under a fee model that combines a percentage-of-assets structure with hourly billing for planning work. Investment activity centers on liquid, equity-focused strategies—exchange-traded equities and ETFs make up the largest share of deployed capital—while the firm also integrates traditional pooled products such as mutual funds and insurance-based solutions where appropriate. Stonefield does not position itself as a capital allocator or a specialist in ESG investing, and it is not registered as a multi-state adviser. Its business activities emphasize one-on-one planning and tailored portfolio management rather than institutional consulting or pension advisory work. The firm maintains an insurance-company affiliation, which informs some of its product choices and distribution of insurance-based investments.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 10%65%
  • Exchange Traded Equities65%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • JON WERNER

    OwnerCRD 2454413

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CEDAR RAPIDS, IA

LINN

Location

CEDAR RAPIDS, IA

Headquartered in CEDAR RAPIDS, IA, anchoring the Cedar Rapids-Iowa City, IA metro in the Midwest.

Metro area
Cedar Rapids-Iowa City, IA
Region
Midwest
County
LINN
Address
425 2nd St SE
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth