STONEBRIDGE FINANCIAL GROUP

RIASEC RegisteredEst. 2017
Total AUM
$739M
Discretionary
$175M
24% of AUM
Avg account
$944K
Accounts
783
Employees
5
Advisory reps
5

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
166251
Registered since
May 30, 2017
Custodians
EMPOWER RETIREMENT, FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Pension & Profit Sharing Plans85.28%
  • HNWI9.57%
  • Individuals5.15%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Stonebridge Financial Group is an independent registered investment adviser that focuses on financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm uses a mixed-fee model—percentage of AUM, hourly and fixed fees, and commissions—allowing flexibility across client relationships from advisory engagements to transactional work. Its investment approach is fund-centric: the majority of client assets are held in public funds and mutual funds, supplemented by annuities and third-party real estate allocations. Stonebridge is not positioned as an active ESG investor and does not act as a capital allocator; instead it combines advisory guidance with custody relationships that leave much of the execution and asset holding at major custodians. A notable feature of Stonebridge’s business model is the tilt toward non-discretionary assets, which suggests the firm provides significant advisory and plan-related services where clients retain trading authority or assets remain on platform custody. The firm also works with institutional and retirement-plan type assets alongside individual and family relationships, consistent with its use of pension consulting and insurance company affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 10%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 1%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • KYLE CAMPBELL-BREIDENFIELD

    Chief Investment StrategistCRD 6093324

Contacts

3 of 4
  • ROBERT HERDOIZA

    Investment Advisor RepresentativeCRD 6780481

  • BRADFORD PINTER

    PresidentCRD 2234259

  • Brett Cooper

    Associate Financial AdvisorCRD 8055141

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
3333 Deposit Dr NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth