STONEBRIDGE FINANCIAL GROUP
Firm details
- Headquarters
- GRAND RAPIDS, Michigan
- CRD number
- 166251
- Registered since
- May 30, 2017
- Custodians
- EMPOWER RETIREMENT, FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
- Client types
- Pension & Profit Sharing Plans85.28%
- HNWI9.57%
- Individuals5.15%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Stonebridge Financial Group is an independent registered investment adviser that focuses on financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm uses a mixed-fee model—percentage of AUM, hourly and fixed fees, and commissions—allowing flexibility across client relationships from advisory engagements to transactional work. Its investment approach is fund-centric: the majority of client assets are held in public funds and mutual funds, supplemented by annuities and third-party real estate allocations. Stonebridge is not positioned as an active ESG investor and does not act as a capital allocator; instead it combines advisory guidance with custody relationships that leave much of the execution and asset holding at major custodians. A notable feature of Stonebridge’s business model is the tilt toward non-discretionary assets, which suggests the firm provides significant advisory and plan-related services where clients retain trading authority or assets remain on platform custody. The firm also works with institutional and retirement-plan type assets alongside individual and family relationships, consistent with its use of pension consulting and insurance company affiliations.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds85%
- Exchange Traded Equities10%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1KYLE CAMPBELL-BREIDENFIELD
Chief Investment StrategistCRD 6093324
Contacts
3 of 4ROBERT HERDOIZA
Investment Advisor RepresentativeCRD 6780481
BRADFORD PINTER
PresidentCRD 2234259
Brett Cooper
Associate Financial AdvisorCRD 8055141
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
GRAND RAPIDS, MI
KENT
Location
GRAND RAPIDS, MI
Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 3333 Deposit Dr NE
- Time zone
- ET (UTC-5)
- Office locations
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