Sterling Wealth Management, Inc.

RIASEC Registered
Total AUM
$495M
Discretionary
$495M
100% of AUM
Avg account
$671K
Accounts
737
Employees
7
Advisory reps
9

Firm details

Headquarters
Champaign, Illinois
CRD number
131304
Registered since
April 26, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI82.71%
  • Individuals7.01%
  • Charitable Organizations6.64%
  • Corporations / Businesses3.64%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sterling Wealth Management, Inc. is an independent, corporation-structured RIA that registered with the SEC in 2018. The firm is owned by an individual and markets itself as a capital allocator serving both high-net-worth individuals and families as well as institutional clients. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for business and institutional clients, and the selection of third‑party advisers. Fee arrangements are a mix of percentage-of-AUM, hourly charges, and fixed fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 12%, Cash & Cash Equivalents 4%, Other 2%, Investment Grade Corp Bonds 1%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents4%
  • Other2%
  • Investment Grade Corp Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 52

Active vs passive

$305M in ETFs

Passive

37%

$112M

Active

63%

$194M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$45.2M120,83014.81%

Location

Primary office

Champaign, IL

Champaign

Location

Champaign, IL

Headquartered in Champaign, IL, in the Midwest of the United States.

Region
Midwest
County
Champaign
Address
301 N Neil St
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth