STERLING CAPITAL MANAGEMENT LLC

RIASEC RegisteredEst. 2005
Total AUM
$69.2B
Discretionary
$69.1B
100% of AUM
Avg account
$19.7M
Accounts
3,508
Employees
186
Advisory reps
41

Firm details

Headquarters
Charlotte, North Carolina
CRD number
135405
Registered since
June 2, 2005
Custodians
TRUIST INVESTMENT SERVICES, INC., FIDELITY MANAGEMENT TRUST COMAPANY, THE BANK OF NEW YORK MELLON
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • Pension & Profit Sharing Plans25.74%
  • State / Municipal Government24.87%
  • Corporations / Businesses22.73%
  • Banking / Thrift Institutions8.91%
  • Investment Companies5.96%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sterling Capital Management LLC is an investment manager that tilts toward fixed-income solutions while maintaining meaningful equity exposure through pooled vehicles and index funds. The firm acts as a capital allocator across individual and institutional clients, offering discretionary portfolio management, financial planning and manager selection. Its filings identify investment-grade corporate bonds as the single largest asset class on the platform, indicating a liability-aware, yield-focused orientation. At the same time, equity exposure — often accessed via mutual funds and ETFs — appears in the firm’s 13F filings, with a sizable passive large-cap position at the top of the list. Sterling uses a fee mix that includes percentage-of-AUM, fixed fees and performance-based arrangements, suggesting it serves both traditional advisory relationships and customized institutional or separate-account mandates. The firm is not flagged as an active ESG investor and lists a range of business activities that include management of pooled vehicles and selection of sub‑advisers, so it combines in-house portfolio construction with third-party manager allocation.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Investment Grade Corp Bonds 35%, US Government Bonds 31%, State & Local Bonds 10%, Other 8%, Exchange Traded Equities 6%, Private Funds 6%, Public Funds/Mutual Funds 2%, Cash & Cash Equivalents 1%35%
  • Investment Grade Corp Bonds35%
  • US Government Bonds31%
  • State & Local Bonds10%
  • Other8%
  • Exchange Traded Equities6%

Owners & executives

3 of 5
  • SCOTT HAENNI

    Chief Executive Officer, Senior Managing Director, Portfolio ManagerCRD 6406792

  • Jason Toledano

    Chief Financial OfficerCRD 8143337

  • MARK MONTGOMERY

    Chief Investment OfficerCRD 2092398

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Contacts

3 of 36
  • Grayson McClendon

    StrategistCRD 7984672

  • Stacey Smith Bryant

    Registered RepresentativeCRD 6760055

  • WHITNEY STEWART

    Executive DirectorCRD 4897483

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 77

Active vs passive

$467M in ETFs

Passive

95%

$443M

Active

0%

$23.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$200M334,74742.84%

Location

Primary office

Charlotte, NC

MECKLENBURG

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
MECKLENBURG
Address
4350 Congress St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth