Split Rock Private Trading And Wealth Management LLC

RIASEC RegisteredEst. 2020
Total AUM
$356M
Discretionary
$349M
98% of AUM
Avg account
$171K
Accounts
2,084
Employees
6
Advisory reps
5

Firm details

Headquarters
Cloquet, Minnesota
CRD number
152003
Registered since
October 9, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, TRADE-PMR INC.
Fee structure
Percentage of AUM
Client types
  • Individuals46.48%
  • HNWI36.39%
  • Investment Companies15.07%
  • Pension & Profit Sharing Plans2.06%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Split Rock Private Trading And Wealth Management LLC is an SEC-registered advisory firm formed as an LLC in 2020 and owned by an individual. The firm serves both individual and family clients as well as institutional investors and charges fees as a percentage of assets under management. Its core advisory services emphasize portfolio management across several client types: individuals and small businesses, investment companies, and businesses or institutions. The adviser does not identify as an active ESG investor, is not a multi-state adviser, and does not act as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 8%, Cash & Cash Equivalents 3%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • Mark Cool

    Mark Cool

    Portfolio Manager, Chief Compliance OfficerCRD 3154345

Contacts

3 of 4
  • Kelly Johnson

    Kelly Johnson

    Investment Advisor RepresentativeCRD 2067848

  • Dale Anich

    Dale Anich

    Investment Advisor RepresentativeCRD 1283578

  • Tyler Kocon

    Tyler Kocon

    Portfolio ManagerCRD 4146389

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 39

Active vs passive

$138M in ETFs

Passive

33%

$44.8M

Active

61%

$93M

ETFProviderStyleCategoryValueShares% of portfolio
NORTH SHORE EQUITY ROTATION ETF (KOOL)ActiveGlobal Large Stock Blend$54.8M3,831,08439.78%

Location

Primary office

Cloquet, MN

Carlton

Location

Cloquet, MN

Headquartered in Cloquet, MN, in the Midwest of the United States.

Region
Midwest
County
Carlton
Address
105 Arch St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth