SPLIT ROCK PRIVATE TRADING AND WEALTH MANAGEMENT LLC

RIASEC RegisteredEst. 2020
Total AUM
$356M
Discretionary
$349M
98% of AUM
Avg account
$171K
Accounts
2,084
Employees
6
Advisory reps
5

Firm details

Headquarters
CLOQUET, Minnesota
CRD number
152003
Registered since
October 9, 2020
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, TRADE-PMR INC.
Fee structure
Percentage of AUM
Client types
  • Individuals46.48%
  • HNWI36.39%
  • Investment Companies15.07%
  • Pension & Profit Sharing Plans2.06%
Services
Portfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Split Rock Private Trading And Wealth Management LLC is an SEC-registered limited liability company that began registration in 2020 and is owned by an individual. The firm provides fee-based investment advice charged as a percentage of assets under management and focuses on discretionary portfolio management across individuals, families, investment companies and institutional/business clients. Its advisory scope explicitly includes portfolio management for individuals and small businesses, for investment companies and for businesses or institutions. The firm does not identify as an active ESG investor and is not registered as a multi-state adviser or as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 8%, Cash & Cash Equivalents 3%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • MARK COOL

    Portfolio Manager, Chief Compliance OfficerCRD 3154345

Contacts

3 of 4
  • KELLY JOHNSON

    Investment Advisor RepresentativeCRD 2067848

  • DALE ANICH

    Investment Advisor RepresentativeCRD 1283578

  • TYLER KOCON

    Portfolio ManagerCRD 4146389

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 35

Active vs passive

$121M in ETFs

Passive

37%

$45.4M

Active

63%

$76M

ETFProviderStyleCategoryValueShares% of portfolio
NORTH SHORE EQUITY ROTATION ETF (KOOL)ActiveGlobal Large Stock Blend$49.6M3,825,12540.84%

Location

Primary office

CLOQUET, MN

CARLTON

Location

CLOQUET, MN

Headquartered in CLOQUET, MN, in the Midwest of the United States.

Region
Midwest
County
CARLTON
Address
105 Arch St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth