SOUTHLAND INVESTMENTS

RIASEC Registered
Total AUM
$24.5M
Discretionary
$24.5M
100% of AUM
Avg account
$292K
Accounts
84
Employees
2
Advisory reps
2

Firm details

Headquarters
HUNTINGTON BEACH, California
CRD number
134478
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals78.44%
  • HNWI21.56%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Southland Investments operates as a sole proprietorship advising individual and family clients with a clear tilt toward equity investing. The firm charges clients a percentage-of-AUM fee and provides portfolio management on a discretionary basis. Its stated business activity is other financial product sales, and its advisory work focuses on managing portfolios for individuals and small businesses rather than institutional mandates. Southland is not identified as an active ESG investor. Investment preference is equity-centric: the firm's filings show a strong allocation to exchange-traded equities, which it uses as the backbone of client portfolios. Given the small total AUM and client base, the firm appears to run compact, liquid equity strategies supplemented by third-party alternative exposures and traditional fixed-income or insurance products where appropriate for client needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

2 of 2
  • ULLI NIEMANN

    OwnerCRD 2306009

  • GEORGE SPRITZER

    Financial AdvisorCRD 5258536

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

HUNTINGTON BEACH, CA

ORANGE

Location

HUNTINGTON BEACH, CA

Headquartered in HUNTINGTON BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
16168 Beach Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth