Southland Equity Partners, LLC

RIASEC Registered
Total AUM
$891M
Discretionary
$891M
100% of AUM
Avg account
$324K
Accounts
2,754
Employees
22
Advisory reps
25

Firm details

Headquarters
,
CRD number
154481
Registered since
November 17, 2010
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals75.82%
  • HNWI24.18%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Southland Equity Partners, LLC is an independent, individual-owned registered investment adviser organized as an LLC. The firm is SEC-registered (since 2010) and positions itself as a capital allocator for individual and family clients, offering portfolio management, financial planning, and manager selection services. Its billing combines percentage-of-AUM fees with hourly and fixed-fee arrangements. The firm notes an affiliation with an insurance company and does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 34%, US Government Bonds 3%, Cash & Cash Equivalents 3%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds34%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%

Contacts

3 of 25
  • Alan Crosby

    Alan Crosby

    Financial AdvisorCRD 5748777

  • James Jackson

    James Jackson

    Registered RepresentativeCRD 5304630

  • Richard Rebello

    Financial AdvisorCRD 4435641

Unlock 22 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 208

Active vs passive

$509M in ETFs

Passive

57%

$290M

Active

37%

$219M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR US EQUITY POWER BUFFER ETF - MARCH (PMAR)InnovatorActiveOptions Trading$32.6M665,2636.40%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth