SOUTHLAND EQUITY PARTNERS, LLC.

RIASEC RegisteredEst. 2010
Total AUM
$891M
Discretionary
$891M
100% of AUM
Avg account
$324K
Accounts
2,754
Employees
22
Advisory reps
25

Firm details

Headquarters
,
CRD number
154481
Registered since
November 17, 2010
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals75.82%
  • HNWI24.18%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Southland Equity Partners, LLC is an independent, SEC-registered investment advisory firm organized as an LLC and operating since 2010. The firm serves individual and family clients with a mix of financial planning, discretionary portfolio management for individuals and small businesses, and selection of outside advisers. Southland bills on a percentage-of-assets basis and also uses hourly and fixed fees for some engagements. It describes itself as a capital allocator, directing client capital to external managers when appropriate, and maintains an industry affiliation with an insurance company. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 34%, US Government Bonds 3%, Cash & Cash Equivalents 3%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds34%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%

Contacts

3 of 25
  • BRIAN THOMAS

    OwnerCRD 3108812

  • JUNE CHIN

    Financial AdvisorCRD 2609596

  • ROBERT LESHNAK

    Wealth ManagerCRD 1870597

Unlock 22 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 189

Active vs passive

$453M in ETFs

Passive

57%

$258M

Active

38%

$195M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR US EQUITY POWER BUFFER ETF - MARCH (PMAR)InnovatorActiveOptions Trading$30.4M681,7906.71%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth