SOUTHERN FINANCIAL GROUP, LLC

RIASEC RegisteredEst. 2007
Total AUM
$1.1B
Discretionary
$1.1B
100% of AUM
Avg account
$404K
Accounts
2,597
Employees
8
Advisory reps
3

Firm details

Headquarters
Birmingham, Alabama
CRD number
142644
Registered since
February 9, 2007
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.17%
  • Individuals26.67%
  • Corporations / Businesses0.13%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Southern Financial Group, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2007. The firm serves both individual and family clients as well as institutional and small-business accounts, providing fee-based financial planning and discretionary portfolio management. Its fee model combines a percentage of assets under management with hourly and fixed-fee engagements, allowing flexibility across planning and ongoing advisory relationships. Investment activity is centered on pooled public funds and mutual funds as the primary portfolio building blocks, with managers using those vehicles as core allocation tools. Southern Financial Group supplements those core exposures with income-oriented instruments such as corporate debt and annuities, and it selectively places client capital into private placements when appropriate. The firm was recognized as a Top RIA Firm by FA Magazine in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 8%, Cash & Cash Equivalents 5%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents5%

Contacts

3 of 3
  • CHRISTOPHER HOLDER

    Financial AdvisorCRD 2444532

  • ADAM JENKINS

    ParaplannerCRD 6550197

  • DAVID PAINTER

    Financial AdvisorCRD 2440620

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Birmingham, AL

SHELBY

Location

Birmingham, AL

Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
SHELBY
Address
700 Corporate Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth