SOUTHERN FINANCIAL GROUP, LLC
Firm details
- Headquarters
- Birmingham, Alabama
- CRD number
- 142644
- Registered since
- February 9, 2007
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI73.17%
- Individuals26.67%
- Corporations / Businesses0.13%
- Charitable Organizations0.03%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Southern Financial Group, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2007. The firm serves both individual and family clients as well as institutional and small-business accounts, providing fee-based financial planning and discretionary portfolio management. Its fee model combines a percentage of assets under management with hourly and fixed-fee engagements, allowing flexibility across planning and ongoing advisory relationships. Investment activity is centered on pooled public funds and mutual funds as the primary portfolio building blocks, with managers using those vehicles as core allocation tools. Southern Financial Group supplements those core exposures with income-oriented instruments such as corporate debt and annuities, and it selectively places client capital into private placements when appropriate. The firm was recognized as a Top RIA Firm by FA Magazine in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Exchange Traded Equities8%
- Cash & Cash Equivalents5%
Contacts
3 of 3CHRISTOPHER HOLDER
Financial AdvisorCRD 2444532
ADAM JENKINS
ParaplannerCRD 6550197
DAVID PAINTER
Financial AdvisorCRD 2440620
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Birmingham, AL
SHELBY
Location
Birmingham, AL
Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- SHELBY
- Address
- 700 Corporate Pkwy
- Time zone
- CT (UTC-6)
- Office locations
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