Southern Financial Group, LLC
Firm details
- Headquarters
- Birmingham, Alabama
- CRD number
- 142644
- Registered since
- February 9, 2007
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI73.17%
- Individuals26.67%
- Corporations / Businesses0.13%
- Charitable Organizations0.03%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Southern Financial Group, LLC is an independent registered investment adviser that has been SEC-registered since 2007 and is owned by an individual principal. The firm serves both individual and family clients as well as institutional accounts, and it provides financial planning and portfolio management for individuals and small businesses. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Southern Financial Group does not market itself as an active ESG investor, does not operate as a multi-state adviser, and is not identified as a capital allocator or pension consultant. The firm was recognized by FA Magazine as a Top RIA Firm in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds87%
- Exchange Traded Equities8%
- Cash & Cash Equivalents5%
Contacts
3 of 4
Christopher Holder
Financial AdvisorCRD 2444532
Adam Jenkins
ParaplannerCRD 6550197
David Painter
Financial AdvisorCRD 2440620
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 19Active vs passive
$371M in ETFs
53%
$198M
28%
$173M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| JANUS HENDERSON INCOME ETF (JIII) | Janus Henderson | $70M | 1,405,479 | 18.88% |
Location
Birmingham, AL
Shelby
Location
Birmingham, AL
Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.
- Metro area
- Birmingham-Hoover-Talladega, AL
- Region
- South
- County
- Shelby
- Address
- 700 Corporate Pkwy
- Time zone
- CT (UTC-6)
- Office locations
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