Southern Capital Advisors, LLC

RIASEC RegisteredEst. 2018
Total AUM
$637M
Discretionary
$636M
100% of AUM
Avg account
$297K
Accounts
2,147
Employees
6
Advisory reps
6

Firm details

Headquarters
Jackson, Tennessee
CRD number
292275
Registered since
March 5, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI65.05%
  • Individuals33.63%
  • Pension & Profit Sharing Plans0.68%
  • Corporations / Businesses0.39%
  • Charitable Organizations0.26%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Southern Capital Advisors, LLC is an independent registered investment adviser that has operated since 2018. The firm is organized as an LLC and is owned by an individual. Its client mix includes individuals and families as well as institutional clients, and its core advisory services are financial planning and portfolio management for individuals and small businesses. Compensation is primarily fee-based, using both a percentage-of-AUM model and hourly charges. Southern Capital does not position itself as a capital allocator or pension consultant, and it is not identified as an active ESG investor or a multi-state adviser. The firm maintains an industry affiliation with accountants, which suggests a focus on integrated tax and planning coordination for client relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Cash & Cash Equivalents 18%, Exchange Traded Equities 9%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%72%
  • Public Funds/Mutual Funds72%
  • Cash & Cash Equivalents18%
  • Exchange Traded Equities9%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

2 of 2
  • Alexia Hearn

    Alexia Hearn

    Retirement Plan CoordinatorCRD 8266626

  • Jason Lockridge

    Jason Lockridge

    Partner, Chief Operating OfficerCRD 5094838

Contacts

3 of 4
  • Jake Martin

    Jake Martin

    Tax Planning SpecialistCRD 7831228

  • Ethan Mayberry

    Ethan Mayberry

    Senior Financial AdvisorCRD 6671881

  • Charles Johnson

    Charles Johnson

    Managing PartnerCRD 4624837

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 44

Active vs passive

$199M in ETFs

Passive

99%

$196M

Active

1%

$2.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P US VALUE ETF (IUSV)BlackRockPassiveLarge Value$34.3M311,41817.27%

Location

Primary office

Jackson, TN

Madison

Location

Jackson, TN

Headquartered in Jackson, TN, anchoring the Jackson-Brownsville, TN metro in the South.

Metro area
Jackson-Brownsville, TN
Region
South
County
Madison
Address
3801 N Highland Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth