SOUND FINANCIAL MANAGEMENT, INC.

RIASEC RegisteredEst. 2025
Total AUM
$134M
Discretionary
$134M
100% of AUM
Avg account
$305K
Accounts
440
Employees
2
Advisory reps
2

Firm details

Headquarters
RALEIGH, North Carolina
CRD number
122670
Registered since
March 28, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI63%
  • Individuals37%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sound Financial Management, Inc. is an independent, owner-operated Registered Investment Adviser that serves individual and family clients with a fee model based on a percentage of assets under management. The firm’s advisory work centers on financial planning and portfolio management for individuals and small businesses. It is not set up as a capital allocator or pension consultant and does not present itself as an active ESG investor. Sound Financial Management is registered with the SEC (registration listed in 2025) and maintains a focused, single-state operating footprint rather than a multi-state advisory platform. Investment approach emphasizes broadly diversified public fund exposures rather than running proprietary pooled vehicles. Portfolios appear to rely on third-party investment managers and packaged mutual fund solutions for core equity and fixed-income exposure, with a complementary allocation to real estate strategies through external managers for diversification and income.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 12%, US Government Bonds 4%, State & Local Bonds 1%, Cash & Cash Equivalents 1%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities12%
  • US Government Bonds4%
  • State & Local Bonds1%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • WILLIAM SLOAN

    President, CCOCRD 2235344

  • WILLIAM SLOAN

    Financial AdvisorCRD 6938071

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

RALEIGH, NC

WAKE

Location

RALEIGH, NC

Headquartered in RALEIGH, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
WAKE
Address
8362 Six Forks Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth