SOUND FINANCIAL MANAGEMENT, INC.
Firm details
- Headquarters
- RALEIGH, North Carolina
- CRD number
- 122670
- Registered since
- March 28, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI63%
- Individuals37%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Sound Financial Management, Inc. is an independent, owner-operated Registered Investment Adviser that serves individual and family clients with a fee model based on a percentage of assets under management. The firm’s advisory work centers on financial planning and portfolio management for individuals and small businesses. It is not set up as a capital allocator or pension consultant and does not present itself as an active ESG investor. Sound Financial Management is registered with the SEC (registration listed in 2025) and maintains a focused, single-state operating footprint rather than a multi-state advisory platform. Investment approach emphasizes broadly diversified public fund exposures rather than running proprietary pooled vehicles. Portfolios appear to rely on third-party investment managers and packaged mutual fund solutions for core equity and fixed-income exposure, with a complementary allocation to real estate strategies through external managers for diversification and income.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds82%
- Exchange Traded Equities12%
- US Government Bonds4%
- State & Local Bonds1%
- Cash & Cash Equivalents1%
Contacts
2 of 2WILLIAM SLOAN
President, CCOCRD 2235344
WILLIAM SLOAN
Financial AdvisorCRD 6938071
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
RALEIGH, NC
WAKE
Location
RALEIGH, NC
Headquartered in RALEIGH, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.
- Metro area
- Raleigh-Durham-Cary, NC
- Region
- South
- County
- WAKE
- Address
- 8362 Six Forks Rd
- Time zone
- ET (UTC-5)
- Office locations
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