SORSBY FINANCIAL CORP

Broker-DealerFINRA MemberEst. 1996
Total AUM
$21M
Discretionary
$0
0% of AUM
Accounts
33
Employees
1
Advisory reps
2
Brokerage reps
1

Firm details

Headquarters
BONITA SPRINGS, Florida
CRD number
39437
Registered since
November 21, 1996
Custodians
RBC CAPITAL MARKETS, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions, Performance Based Fees
Client types
  • HNWI68.46%
  • Individuals31.54%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Sorsby Financial Corp. operates as a small, independent broker‑dealer focused on serving individual and family clients. The firm leans heavily into equity exposure: exchange‑listed stocks and ETFs account for the vast majority of assets it manages, and its filings show a clear preference for equity allocations rather than fixed income or cash. Advisory activity spans financial planning and portfolio management for individuals, small businesses and pooled investment vehicles, and the firm serves as sponsor, general partner and managing member for pooled funds it sponsors. Fee arrangements are varied — percentage of AUM, hourly and fixed fees, commissions and performance‑based fees are all disclosed — which reflects a mix of retail brokerage relationships and more institutionalized fund management (including incentive structures common in hedge funds). The firm reports conducting primarily non‑discretionary business, which suggests many client accounts retain decision authority or trade authorizations that differ from fully discretionary portfolio management.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • WHITNEY BROM

    Chief Executive OfficerCRD 5259691

Contacts

1 of 1
  • CHARLES SORSBY

    PresidentCRD 809318

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BONITA SPRINGS, FL

LEE

Location

BONITA SPRINGS, FL

Headquartered in BONITA SPRINGS, FL, anchoring the Cape Coral-Fort Myers-Naples, FL metro in the South.

Metro area
Cape Coral-Fort Myers-Naples, FL
Region
South
County
LEE
Address
4851 Bonita Bay Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth