Sonen Capital LLC

RIASEC Registered
Total AUM
$1.1B
Discretionary
$508M
45% of AUM
Avg account
$28.4M
Accounts
40
Employees
19
Advisory reps
4

Firm details

Headquarters
San Francisco, California
CRD number
159461
Registered since
December 22, 2011
Custodians
WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC, NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • Charitable Organizations47.42%
  • HNWI38.08%
  • Pooled Investment Vehicles14.5%
Services
Portfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sonen Capital LLC is an SEC-registered investment adviser organized as an LLC and operating since 2011. The firm is organized around private fund activity — it is classified as a private equity fund sponsor and also serves as a general partner/managing member on pooled vehicles. Its client mix includes high-net-worth individuals and families as well as institutional investors. Sonen provides portfolio management across individual, pooled-vehicle and institutional mandates and performs manager selection on behalf of clients. Its fee arrangements include asset-based fees, flat fees and performance-based compensation. The firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 62%, Public Funds/Mutual Funds 21%, Cash & Cash Equivalents 9%, Exchange Traded Equities 5%, State & Local Bonds 2%, Non-Exchange Traded Equities 1%, US Government Bonds 1%62%
  • Private Funds62%
  • Public Funds/Mutual Funds21%
  • Cash & Cash Equivalents9%
  • Exchange Traded Equities5%
  • State & Local Bonds2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 2

Active vs passive

$806K in ETFs

Passive

100%

$806K

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES RUSSELL MID-CAP ETF (IWR)BlackRockPassiveMid Cap Blend$414K5,32051.30%

Location

Primary office

San Francisco, CA

San Francisco

Location

San Francisco, CA

Headquartered in San Francisco, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Francisco
Address
101 Montgomery St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth