SONAS FINANCIAL PLANNING
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 316677
- Custodians
- CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI71.81%
- Pension & Profit Sharing Plans17.22%
- Individuals10.97%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Sonas Financial Planning is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals and families. The firm operates on a fee model that includes a percentage of assets under management as well as hourly and fixed-fee engagements, which aligns with a hybrid planning-and-portfolio approach. Advisory services listed emphasize financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm does not identify as an active ESG investor and is structured as an owner-operated limited liability company. Investment activity is equity‑centric: the firm shows a clear preference for exchange‑traded equities as the primary vehicle for client portfolios. That orientation suggests a core strategy built around liquid, publicly traded equities—likely a mix of ETFs and individual stocks—implemented for both discretionary and non‑discretionary clients. Given the client base and fee structure, planning is likely integrated with portfolio construction and tax-aware trading at the account level.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities81%
- Public Funds/Mutual Funds17%
- Cash & Cash Equivalents2%
Contacts
1 of 1BRADLEY HILTON
FounderCRD 5860008
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 4514 Chamblee Dunwoody Rd
- Time zone
- ET (UTC-5)
- Office locations
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