SONAS FINANCIAL PLANNING

RIASEC Registered
Total AUM
$28.6M
Discretionary
$23.6M
83% of AUM
Avg account
$242K
Accounts
118
Employees
1
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
316677
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.81%
  • Pension & Profit Sharing Plans17.22%
  • Individuals10.97%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Sonas Financial Planning is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals and families. The firm operates on a fee model that includes a percentage of assets under management as well as hourly and fixed-fee engagements, which aligns with a hybrid planning-and-portfolio approach. Advisory services listed emphasize financial planning, portfolio management for individuals and small businesses, and pension consulting. The firm does not identify as an active ESG investor and is structured as an owner-operated limited liability company. Investment activity is equity‑centric: the firm shows a clear preference for exchange‑traded equities as the primary vehicle for client portfolios. That orientation suggests a core strategy built around liquid, publicly traded equities—likely a mix of ETFs and individual stocks—implemented for both discretionary and non‑discretionary clients. Given the client base and fee structure, planning is likely integrated with portfolio construction and tax-aware trading at the account level.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 17%, Cash & Cash Equivalents 2%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds17%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • BRADLEY HILTON

    FounderCRD 5860008

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
4514 Chamblee Dunwoody Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth