SMITH BRUER

RIASEC RegisteredEst. 2019
Total AUM
$238M
Discretionary
$173M
73% of AUM
Avg account
$521K
Accounts
458
Employees
6
Advisory reps
6

Firm details

Headquarters
TALLAHASSEE, Florida
CRD number
284508
Registered since
June 6, 2019
Custodians
CHARLES SCHWAB & CO., INC., MID ATLANTIC CAPITAL CORPORATION, ASCENSUS TRUST
Fee structure
Percentage of AUM
Client types
  • HNWI50.09%
  • Pension & Profit Sharing Plans27.42%
  • Individuals22.5%
Services
Portfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Smith Bruer is a fee-based registered investment adviser that focuses on portfolio management for individuals and small businesses alongside pension consulting services. The firm structures client relationships primarily on a percentage-of-AUM fee model and serves both individual & family clients and institutional relationships. Investment activity shows a clear tilt toward pooled public investment vehicles; public funds and mutual funds account for the vast majority of assets under management, reflecting a preference for diversified, manager-driven exposures rather than concentrated single-stock strategies. The firm was recognized in FA Magazine’s Top RIA Firms list in 2020. Smith Bruer operates with an owner-type of individual ownership and has been SEC-registered since 2019. It is not positioned as a multi-state adviser or a capital allocator in the sense of running external private capital vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 2%, Cash & Cash Equivalents 1%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • RENE BRUER

    Co-CEOCRD 5354585

  • GEORGE SMITH

    Co-Founder and Co-CEOCRD 2016997

  • STEVEN HIRAGA

    Chief Compliance OfficerCRD 6166868

Contacts

3 of 3
  • JOSEPH SUNDAY

    Operations ManagerCRD 5513706

  • Elizabeth Bruer

    Financial Planning AssociateCRD 7662226

  • Canyon Gray

    Investment Adviser RepresentativeCRD 8148913

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

TALLAHASSEE, FL

LEON

Location

TALLAHASSEE, FL

Headquartered in TALLAHASSEE, FL, in the South of the United States.

Region
South
County
LEON
Address
1700 Summit Lake Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth